Wednesday, June 25, 2025

Seattle, a vibrant city nestled in the Pacific Northwest, is renowned for its breathtaking natural landscapes, top-tier attractions, and rich cultural heritage. Whether it’s the iconic Space Needle, the bustling Pike Place Market, or the diverse neighborhoods offering culinary delights, Seattle caters to all kinds of visitors. Now, with the introduction of Emerald, a cutting-edge AI travel assistant powered by GuideGeek, exploring Seattle has never been easier.

Emerald, launched by Visit Seattle—the official tourism marketing organization for Seattle and King County—is designed to help travelers plan their perfect Seattle experience. This AI-driven tool leverages advanced technology to provide personalized, real-time recommendations and travel assistance, helping visitors make the most of their time in the Emerald City.

Emerald acts as your personal travel concierge, offering instant recommendations and insights tailored to your interests. Whether you’re a nature lover, foodie, art enthusiast, or sports fan, Emerald is ready to provide suggestions that match your unique preferences. This new tool integrates extensive data from Visit Seattle, ensuring that recommendations are up-to-date and relevant. From world-class restaurants to hidden gems off the beaten path, Emerald helps visitors discover Seattle in a way that fits their individual desires.

What sets Emerald apart is its ability to customize itineraries based on specific user inputs. Travelers can simply share their interests, group size, age range, and any other preferences, and the AI will respond with personalized suggestions. Whether you’re planning a single day trip or an extended stay, Emerald crafts the perfect itinerary for every traveler.

“Taking advantage of advanced technology is a natural choice in tech hub Seattle, and Emerald can help visitors choose their own adventure in practically any language,” says, president and CEO of Visit Seattle. “Whether their interests are in nature, culinary, arts or culture, Emerald helps each visitor to tailor their experience in Seattle and its surroundings in their ideal way.”

Accessing Emerald is simple and convenient. Travelers can visit the official Visit Seattle website at visitseattle.org and click on the chat box located at the bottom-right corner of the page. This opens a chat window with the AI tool, allowing users to start a conversation with Emerald instantly. Additionally, for those exploring Seattle in person, Emerald is available on WhatsApp, offering seamless travel planning on the go. No matter where you are, you can quickly access Emerald’s travel recommendations and information.

The AI assistant doesn’t just offer generic advice; it responds with tailored, real-time suggestions based on your unique travel profile. Whether you’re looking for a scenic hike, a family-friendly restaurant, or the best spots for an evening out, Emerald has the answers at your fingertips. The AI assistant is also equipped with more than 1,000 integrations from GuideGeek, ensuring that its travel suggestions are comprehensive and highly detailed.

Seattle is a city that constantly evolves, with new attractions, events, and experiences always around the corner. Emerald is designed to help even seasoned Seattle visitors stay in the loop. For example, the expansion of the Seattle Aquarium and the new Overlook Walk that connects the waterfront to Pike Place Market are just two of the recent developments that travelers can learn about through Emerald. This AI tool is constantly updated with the latest information, helping visitors navigate these new offerings with ease.

Emerald is also a valuable resource for international visitors attending major events like the FIFA Club World Cup 2025™ and the FIFA World Cup 2026™. As soccer fans from around the world descend on Seattle, Emerald’s ability to communicate in over 45 languages ensures that everyone has access to tailored travel assistance. Whether you need tips on local transport, dining, or sightseeing, Emerald is fluent in multiple languages and ready to assist travelers from across the globe.

Emerald’s integration with GuideGeek’s award-winning technology has already seen significant success across various destinations, from Toronto to Aruba and New Zealand. By offering personalized recommendations and real-time assistance, this AI tool is reshaping how travelers interact with destination marketing organizations (DMOs) and tourism boards. With Emerald, Visit Seattle is taking personalized travel experiences to the next level, ensuring that every visitor can make the most of their time in this dynamic city.

From outdoor excursions to cultural explorations, Seattle offers a wealth of experiences for every type of traveler. With Emerald, you now have a powerful, AI-driven tool to help you navigate the city’s many offerings. Whether you’re visiting Seattle for the first time or returning to explore even more, Emerald ensures that your journey is efficient, enjoyable, and uniquely tailored to your interests.

As Seattle continues to attract visitors from around the world, Emerald promises to be the ultimate travel companion, making it easier than ever to discover the wonders of the Emerald City. Ready to explore Seattle? Start chatting with Emerald today and let your adventure begin!

“Seattle is the best of all worlds — a big city, charming neighborhoods and dazzling waterfront set right in the middle of three of our country’s most beautiful national parks,” says. “Emerald is a worthy companion for all visitors and residents of Seattle, a city that thrives on innovation and tech-enhanced experiences.”