Samsung Electronics has announced its acquisition of FlaktGroup, a German manufacturer of air conditioning and heating systems, for $1.68 billion (1.5 billion euros). The deal, expected to close this year, marks Samsung's largest acquisition in eight years and aims to address the increasing cooling demands of data centers, particularly those supporting artificial intelligence projects.

The acquisition reflects Samsung's broader strategy to drive growth in areas beyond its traditional consumer electronics and semiconductor businesses, as the company seeks to capitalize on the AI chip boom. While investors had anticipated larger deals involving Samsung's core chip business, analysts suggest that the FlaktGroup acquisition is more focused on strengthening Samsung's consumer electronics and home appliance divisions. Greg Roh, head of research at Hyundai Motor Securities, noted that the deal may be viewed as a "safe" move rather than a "bold bet."

Samsung has been actively exploring new growth engines, including consumer audio, cooling and heating systems, medical, and robotics. The company's recent activities include Harman's $350 million acquisition of Masimo's audio business and Samsung becoming the largest shareholder in Rainbow Robotics with a $189.03 million stake.

The data center segment presents a high barrier to entry, requiring global supply experience and the ability to provide optimal designs and solutions. Samsung's acquisition of FlaktGroup is intended to position the company to meet these demands and expand its presence in this critical market.