In a groundbreaking move, Samsung has unveiled the Samsung S90F, the successor to the wildly successful Samsung S90D. This new model is set to redefine the OLED-TV market by offering exceptional image quality at a significantly more affordable price point. The Samsung S90F is poised to be a top contender in the high-end TV segment, promising a remarkable viewing experience without breaking the bank.

The Samsung S90F boasts several standout features that make it a compelling choice for both casual viewers and enthusiasts. Its QD-OLED technology delivers stunningly vivid colors and exceptional brightness, making it ideal for both standard and HDR content. With a maximum brightness of 1,444 cd/m², the S90F outperforms its predecessor by a substantial margin, ensuring that even the brightest scenes are rendered with clarity and precision.

While the Samsung S90F doesn’t compromise on image quality, the manufacturer has made some cost-saving measures in the design department. The TV comes with plastic feet that, while functional, may not match the premium feel of the top-tier Samsung S95F. However, Samsung includes a plastic cover to enhance stability, ensuring that the TV remains securely in place.

The Samsung S90F is not just a powerhouse for visuals; it also excels in gaming and smart features. With support for 4K at 120Hz, VRR, and AMD Freesync and Nvidia G-Sync, it is well-equipped to handle the demands of modern gaming. Additionally, the TV runs on Samsung’s Tizen OS, offering a comprehensive suite of streaming apps, including Netflix, Amazon Prime Video, Disney+, and more. The inclusion of voice assistants like Amazon Alexa and Samsung’s Bixby further enhances the user experience.

The Samsung S90F is set to hit the market in April 2025, with pricing that is expected to be considerably lower than its flagship counterpart, the Samsung S95F. The 65-inch variant is currently listed for €3,000, but industry analysts predict that the price will drop to around €1,200 – €1,300 for the 65-inch model and €1,000 – €1,100 for the 55-inch model within the next year.

The Samsung S90F represents a significant leap forward for affordable premium TVs. With its exceptional image quality, robust gaming capabilities, and comprehensive smart features, it is set to become a favorite among consumers seeking top-tier performance without the hefty price tag. As the TV market continues to evolve, the Samsung S90F stands out as a testament to Samsung’s commitment to innovation and accessibility.

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