Royal Media Services was on Friday night recognized as one of the top community promoters of road safety in Kenya.

This honour was awarded during the AA Kenya Road Safety Excellence Awards held in Nairobi — an event that celebrates individuals, organisations, and institutions going above and beyond to improve road safety.

The ceremony brought together leaders from both the public and private sectors, all united by the goal of making Kenyan roads safer for everyone.

Several national figures in road safety advocacy and implementation were honoured.

Speaking at the event, the principal secretary for the State Department of Sports urged Kenyans to adopt best safety practices.

"Road safety is not an abstract notion. It is our daily lived reality — it is a sum total of our collective discipline and compliance with existing laws and tenets of driving. This is why today’s event calls for a retrospective moment for us to scrutinise our contributions to road safety,” said State Department of Sports PS, Elijah Mwangi.

The managing director of the National Transport and Safety Authority (NTSA) announced plans to reintroduce Alco blow tests and highway cameras to help curb reckless driving and save lives on Kenyan roads.

“Most of our road fatalities are between 18 and 35 years old. We can be able to pass a road safety message with the partnership we have towards road safety," said 

NTSA Director General, George Njao.

"Why the awards for road safety? Over the years we have collected a lot of data on roads and we discovered that there is so much that is happening, and we wanted to recognize this. More importantly, to learn from each other, we needed to know what we are doing in our various corporations,” AA Kenya Managing Director Francis Theuri added.