Ready, set, go: Amazon Prime Day sales have started early
There’s nothing quite like the excitement of stumbling upon a fantastic sale, and Amazon Prime Day definitely hits the mark. With the skyrocketing cost of living practically the norm these days, this is the perfect opportunity to save big and still get the best possible quality.
Last year, Amazon Prime Day sales offered huge savings on the likes of Nintendo, Apple, ghd and a whole lot more, and 2025 is shaping up to be even bigger.
Officially starting on Tuesday 8 July and running until Monday 14 July, this is Amazon Australia’s longest Prime Day sales period to date.
What’s more, there are already some great early Amazon Prime Day deals available. So now’s the time to seize the moment and take advantage of the remarkable discounts available on a wide range of products for kids, babies, adults and families!
Amazon Prime Day is a yearly sales event just for Prime members. It’s like an exclusive Black Friday for Amazon, with flash sales, big discounts, and new product launches in every category, including tech, home essentials, fashion and toys.
To give you an idea, last year during the Amazon Prime Day sales, you could get 30% off Hot Wheels Monster Truck Gift Packs, 20% off select Lego and up to 63% off some items like the Amazon Echo Pop speaker.
Prime Day offering some of the best discounts on just about everything you can imagine, along with super fast delivery and other perks, it’s a great time to get what you need now for less – or stock up for birthdays, Christmas and beyond.
Good question! Amazon Prime Day used to be a 24-hour flash sale with huge savings for your whole family, starting on the second or third Friday in July. But in recent years, it has gone on for a bit longer, stretching to five days last year and now set to run for a whole week in 2025, from 12:01am on Tuesday 8 July until 11:59pm on Monday 14 July!
Yes, you need to be an Amazon Prime member to get these savings. The good news is you can sign up for a free 30 day trial if you’re not a member yet, and will get access to Prime Day sales, as well as benefits such as free shipping, e-books and the hit streaming service Prime Video.
After the trial, it costs $9.99 a month (or $79 a year) to continue getting these benefits, but you can also cancel at any time (including before the end of the trial).
We’re already seeing Early Prime Day sales marked on Amazon, so now is a great time to start adding to cart and getting your wishlist in order. To make it that bit easier, we’ve rounded up some of the best early deals as well as items we’re looking forward to shopping for during the official Prime Day sales period.
With a smart app, voice controls and LiDAR mapping technology, the Roborock Q7T can vacuum and mop at the same time so you don’t have to.
Its HyperForce suction picks up dust, dirt, pet hair and crumbs or other debris from both carpets and hard floors, while the mop features three adjustable water flow levels for an ideal clean.
(usually $249)
The Ring Video Doorbell Plus is a wireless video doorbell camera that lets you answer the door from anywhere in your home. With 1536p HD video and a head-to-toe view, you won’t miss any visitors or deliveries. It also includes a chime, so you’ll hear whenever someone presses the doorbell or motion is detected. You can respond directly from the Ring app on your phone.
Experience cordless cleaning with fade-free battery power and a battery-saving trigger.
The anti-tangle conical brush bar prevents hair wrapping around the brush abd eject dust hygienically into your bin with the ‘point and shoot’ mechanism.
(down from $749)
With its built-in milk solution, making your perfect coffee is super easy. Just press a button to enjoy your coffee black or with foam. Whether you want a small cappuccino or a large latte macchiato, this automated system has you covered any time of the day. With a variety of coffee types and cup sizes to choose from, you can enjoy high-quality milk recipes with minimal effort.
User-friendly and dishwasher safe (for all removable parts), this airfryer uses little-to-no oil with rapid 360 degree hot air circulation technology to cook your food evenly and quickly.
It features an intuitive touchscreen, a digital display, detachable nonstick coating baskets, stainless steel finishing, overheat protection.
109.90
This best-selling cast iron Dutch oven is ideal for hearty stews and roasts, serving 6 or more people. Its cast iron construction ensures even heat distribution and retention.
The Echo Show 8 is a compact and versatile touchscreen featuring Alexa for hands-free commands, a 13MP camera for video calls, built-in camera shutter, Amazon photos and smart home app integrations.
It also has impressive spatial audio and can be used with Amazon Kids – making it just as great for roadtrips as it is setting a timer when you’re in the kitchen.
The Nintendo Switch is Nintendo’s fastest-selling console to date, thanks to an innovative format and an exceptional lineup of games.
Kids can play by themselves, or with a friend or family member for double the fun. While it’s not part of the early Amazon Prime Day sales yet, this is definitely one to add to your wishlist.
(down from $399) at Amazon
AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C) allow you to control playback and adjust volume with touch controls on the stem. Siri can read your messages and alerts with Announce Notifications. You can also share audio between two sets of AirPods with Audio Sharing.
Encourage endless play and creative storytelling skills with Disney and Pixar’s iconic house from the movie Up, in LEGO form.
The house is full of details, as well as realistic looking characters to enhance play.
The perfect first crayons for toddlers and young kids as their chubby shape makes them easy to hold and hard to break.
Made from beeswax, a natural by-product of honey production, these crayons leave no waxy residue or chemical smell – just the natural scent of pure beeswax!
Kids can host the ultimate pool party with the Barbie Dreamhouse! This deluxe dollhouse features the tallest slide yet, with a three-story spiral design.
It offers 360-degree play with three levels and 10 indoor and outdoor areas. Pet-friendly features include a puppy slide and pool.
Perfect for Star Wars fans, this buildable R2-D2 model features a rotating head, attachable third leg, periscope, and tools. It includes an R2-D2 LEGO figure, a 25th anniversary Darth Malak minifigure with a lightsaber, and an information plaque.
Boost your child’s creativity with the Steam Studios Magnetic Tiles 120-piece set. Perfect for kids ages 3 and up, these magnetic toys inspire hours of imaginative play while helping to develop math, science, spatial, and tactile skills.
The CuboAi Smart Baby Monitor 3 has innovative features to keep you connected to your baby, with 2.5K HD video and night vision, as well as AI to detect face coverings, rolling, crying and coughing.
You can also get advanced safety alerts and automated reports on when your baby wakes up, which can help improve sleep scheduling. And that’s without mentioning the adorable and stylish bird-camera design.
CuboAi’s Prime Day deals include up to $260 off from 4-14 July, with sales on Amazon from 8-11 July!
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The Attain Premium takes all of the incredible Premium Range features and packages them up in Australia’s slimmest car seat. With extended Rearward Facing to 30 months, and Forward Facing to a large 4 year old, it’s a very little car seat, but a very big deal.
Made with 99.9% purified water and a drop of fruit extract, WaterWipes effectively help clean up tough messes on hands and faces. As parents, we need baby wipes for YEARS!
ergobaby’s Omni 360 baby carrier takes you from newborn to toddler. It has lumbar support to make is easier on parents’ backs as baby become toddler, and breathable mesh to keep a healthy airflow around your little one.
The Moby tub grows with your baby, through three stages: newborn, infant and sitters.
Mesh smart sling provides comfort-edge support and locks into two ergonomic positions for ultimate comfort every single time.
Key features:
Early Amazon Prime Day sales have started, including for some of the items we’ve listed here, and to get the savings you need to be logged in as a member. So starting your free trial now means you can get early deals and be poised to snap up even more savings when Prime Day starts for real.
You can create lists from your Amazon account, which makes it easy to stay focused on the deals you want. If you really don’t want to miss out, you can also set notifications so you know if something on your wishlist goes on sale.
If you’ve started a 30-day free Amazon Prime trial, you’ll also get fast and free shipping for plenty of items during the Prime Day sales period. But it’s also worth checking out Prime Video, as well as games, audio and e-books so you can decide if you want to pay for membership after the trial ends.
As someone who regularly buys presents for my two nephews on Amazon, I’ve found the impressive range of toys, books, clothes, creative gifts and essentials (not to mention items for myself and Prime Video) make Amazon Prime membership worth it well beyond these sales. So the free trial is a great way for you to decide if it’s also worth it for you.
The best Amazon Prime Day deals for new parents
There’s a whole heap of exciting deals you could score across so many different brands and categories. Here are just a few of the incredible sales from last year:
