QNET has stressed the importance of direct selling as a business model.
According to QNET, direct selling involves marketing and retailing goods and services directly to consumers, without permanent retail locations. This approach is mainly driven by word-of-mouth referrals. Products offered through direct selling companies often have unique features that are exclusive to the company and unavailable in retail stores. The direct selling industry has flourished through relationship-based marketing for over 150 years. According to the World Federation of Direct Selling Associations (WFDSA) 2024 Annual Report, approximately 103 million entrepreneurs worldwide earn income through direct selling, either part-time or full-time, generating an estimated USD 168 billion in retail sales globally.

For thousands across Nigeria and Africa, this business model has proven to be more than a side hustle, but a pathway to self-employment, entrepreneurship, and dignity.

With millions across the continent seeking sustainable income, direct selling has become a powerful economic engine. Unlike risky investment schemes or rigid 9–5 jobs, direct selling offers flexible work hours, skill-building, and low start-up costs.

Even amid global economic challenges, the industry is showing resilience. Further reports from WFDSA state that global retail sales in the direct selling industry grew 1% over the past 4 years, a positive result amid political turmoil, economic disruption, and recent recovery from a pandemic, showing that direct selling continues to stand strong.
QNET is a global lifestyle and wellness company that uses a direct selling business model to promote unique products that enable people to take charge of their health, well-being, and lifestyle. These offerings are crafted to enhance personal health and elevate lifestyle quality.

Headquartered in Hong Kong, QNET maintains a presence in over 25 countries worldwide. Beyond delivering quality products, QNET extends a business opportunity to its customers, enabling them to promote its products and services to others. This model has empowered millions of satisfied customers and Independent Distributors (IDs) globally.
According to QNET, anyone over 18 can register and gain access to QNET’s exclusive products.

As an ID, you can refer QNET’s products to others and earn commissions on completed sales through a compensation plan that calculates commissions based on the sales volume generated through your referrals on its e-commerce platform.

Training, Support & Empowerment QNET invests in its IDs through training, digital tools, and mentoring to help them succeed ethically and confidently.

Busting the Myths: QNET Is Not a Ponzi Scheme
Despite its positive impact, QNET has sometimes been misunderstood, with critics mistakenly likening it to fraudulent schemes. These misconceptions often stem from misinformation or bad actors who misuse the company’s name.

QNET is not an investment or a Ponzi scheme and does not endorse any get-rich-quick ideology. It operates using its direct selling model. QNET strongly opposes unethical practices and works closely with law enforcement, consumer protection agencies, and community leaders to ensure transparency.

QNET educates the public about scams and promotes responsible entrepreneurship, through its campaign. The campaign has reached thousands through multilingual billboards, radio messages, educational pamphlets, and online platforms. As part of this campaign, the Federal Ministry of Labour and Employment (FMLE) and the Lagos State Consumer Protection Agency (LASCOPA) collaborated with QNET.