and European charm, with five major activity segments under the concept of “One City, Two Scenic Highlights.”

The Qingdao Old Town Venue, mainly situated in Shangjieli and Dabaodao historic districts, will host 20 themed activities on food, sightseeing, shopping, and entertainment.

According to the organizer, this year’s festival will introduce more than 2,300 beer varieties, a record high, representing more than 400 brands from over 40 countries and regions. It will also offer internationally renowned gourmet foods, creating a dazzling stage for global beer brands and a super feast of diverse flavors.

In addition, the festival includes signature events such as the “Golden Flower Award” Craft Beer Competition, the King of Beer Contest, the Goddess of Joy Selection, and the Qingdao Fashion Sports Festival. It will also welcome world-class performing arts groups and well-known domestic bands, presenting nearly 2,000 performances, including anime carnivals, street shows, art parades, electronic music festivals, magic shows, robot parades, and traditional Chinese operas. These offerings will immerse visitors in interactive experiences, creating a citywide celebration network.