The 2025 Yellow River Basin Cross-border E-commerce Expo kicks off on June 12 in Qingdao, Shandong province. [Photo by Zhang Jingang/for chinadaily.com.cn]
The 2025 Yellow River Basin Cross-border E-commerce Expo was held from June 12 to 15 in Qingdao, Shandong province, showcasing over 15,000 products in nine exhibition zones, including cross-border import and export, e-commerce platform service providers, and daily necessities and gifts.
The 2025 Yellow River Basin Cross-border E-commerce Expo kicks off on June 12 in Qingdao, Shandong province. [Photo by Zhang Jingang/for chinadaily.com.cn]
The expo had 79 cross-border service providers participating, offering full-chain solutions in warehousing, logistics, payment, finance, and operations.
It also featured 40 global e-commerce platforms covering key markets, such as Europe, the US, Southeast Asia, the Middle East, Latin America, Africa, Russia, Japan, and South Korea. Industry giants like Amazon Global, Alibaba International, and eBay, as well as 12 emerging platforms like Wildberries and Wayfair, were also featured.
The expo set up a dedicated Original Factory Zone, gathering more than 400 selected manufacturers. Their products spanned nearly 10,000 categories, including home goods, crafts, hardware, glassware, textiles, apparel, wigs, false eyelashes, furniture, and pet supplies.
By establishing direct procurement channels between factories and sellers, the expo helped reduce sourcing costs by over 20 percent, said the organizing committee.
"Since its inception in 2022, the expo has attracted 33,000 domestic and international buyers over three editions," said Sui Bin, deputy director of the Qingdao Free Trade Zone Administrative Committee.
"The expo has evolved into a high-level, specialized platform that supports national strategic development and integrates the Yellow River Basin's industrial belt into the global chain," he said.
