Global sports brand Puma and German football team Borussia Dortmund have announced an early extension of their long-standing partnership.

As part of the contract extension, Puma will continue outfitting all men’s, women’s, and youth teams, while also delivering fanwear and replica kits.

“By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values,” said Matthias Bäumer, chief commercial officer at Puma. 

“Season after season, we are inspired by the club’s incredible fan culture, the passion of the legendary Yellow Wall and the team’s attractive style of play. We look forward to continuing to write German football history together.”

Since joining forces at the start of the 2012/13 season, Borussia Dortmund reached the finals of the 2013 and 2024 UEFA Champions League and won the 2017 and 2021 German DFB Cup. The club, which regularly draws over 80,000 fans per match, is currently participating in the FIFA Club World Cup, where it has already reached the round of 16.

“Our partnership with Puma has worked so well, because our views of the sport and our values are so closely aligned,” added Carsten Cramer, managing director of Borussia Dortmund. 

“What we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons.”