Wednesday, May 14, 2025

This month, a luxury roadshow organized by and from Ireland is taking place in . The roadshow, in collaboration with , a luxury platform, has been visiting cities including , , , and . The roadshow’s purpose is to foster connections with German luxury travel buyers, a key segment for Irish tourism.

The four workshops, conducted in these major German cities, serve as a crucial platform for and its partners to establish business ties with German luxury travel professionals. The event is designed to showcase all that has to offer, enticing these travel professionals to include Irish destinations in their luxury offerings for the coming years.

Through these workshops, the participating tourism operators from Ireland aim to expand their presence in the highly lucrative , which has long been a significant source of visitors to Ireland. The sessions included and networking opportunities. This format ensures that Irish tourism businesses can engage directly with influential and . These agents and operators are key players in the tourism industry and will be instrumental in recommending Ireland as a premier destination for travelers in .

With being one of the largest outbound travel markets for , especially in the luxury sector, the participation in the workshops is part of ongoing strategy to increase its share of the . Nadine Lehmann, the at , emphasized that the goal is to align with the broader ambition to drive increased revenue. By engaging with German luxury professionals, seeks to ensure that remains at the forefront of luxury travel recommendations for and beyond.

The luxury roadshow has also involved a range of , providing them with a unique chance to showcase their offerings directly to potential partners in the market. The companies involved in the roadshow are as follows:

These businesses represent a cross-section of diverse luxury tourism offerings, including , , , and , ensuring that luxury buyers see the full spectrum of what Ireland has to offer.

The ongoing success of luxury roadshow is likely to have a significant impact on the . By targeting high-net-worth travelers and building connections that will last well into , is positioning as a top choice for luxury vacations. This can increase appeal not just to tourists but also to other European and global markets, as the visibility and desirability of grows through these partnerships.

With the luxury travel sector continuing to expand globally, the effects of this strategic engagement will likely be seen in other regions as well, as similar efforts are made to connect with luxury travel professionals from around the world. The German luxury market will serve as a model for expanding into other regions where affluent travelers seek unique, high-end experiences.

A Pivotal Move for Ireland’s Tourism Growth

As Tourism Ireland continues its efforts to increase revenue from international tourists, the success of initiatives like this luxury roadshow in Germany is pivotal. The 2025 outlook for Ireland appears increasingly optimistic, with stronger ties to key luxury markets and a well-established presence in Germany, one of the most important outbound travel markets in the world.