PayTic, a fintech startup based in Morocco, has secured $4.4 million in funding to expand its reach in the Middle East and Africa and develop its global distribution partnerships. The funding round was led by AfricInvest, with participation from Accion Venture Lab and Mistral VC, along with existing investors like CDG Invest, BVC, Concrete VC, and ICP Ventures. This latest investment brings PayTic's total funding to $7.4 million.

Founded in Casablanca in 2020 by Imad Bouhmadi, PayTic focuses on automating day-to-day operations for banks, card issuers, payment processors, and fintechs. While many fintech companies target end-user adoption, PayTic operates behind the scenes, providing essential infrastructure that supports the financial systems as they grow in complexity. Bouhmadi describes their work as addressing "the operational aftermath of payments," offering a no-code operating system that integrates with the back-end systems of financial institutions to streamline tasks such as reconciliation, chargebacks, fraud management, and compliance.

PayTic's platform centralizes operational workflows into dashboards, enabling clients to automate repetitive tasks and maintain regulatory compliance at scale. The company generates revenue through subscription fees, volume-based pricing, and revenue-sharing agreements, serving over 20 businesses across Europe, the Middle East, and Africa. Clients include Morocco’s CIH Bank, CFG Bank, and OGS (a processing body for Bank of Africa), as well as BNI Madagascar and various fintechs across the Middle East and Africa. According to Bouhmadi, PayTic distinguishes itself from competitors like Kani Payments by offering a more holistic platform that covers the entire spectrum of a bank’s daily operations, rather than focusing on specific segments.

PayTic aims to grow in new markets, particularly Nigeria, recognizing its exciting fintech ecosystem. The company's expansion plans are supported by the increasing complexity of payments across Africa and the Middle East, which is turning operational automation into a necessity. The new funding will be used to get PayTic's product into more hands, build stronger partnerships, and push further into underserved regions, with a vision to become a key enabler in growing their clients' businesses by helping them manage back-office program functions.

PayTic's approach is not about flashy user interfaces but about providing essential machinery underneath the financial infrastructure, offering an end-to-end solution that is integration-free, no-code, and instantly usable across the operational spectrum. By doing so, PayTic is betting that the future of finance lies in the operational efficiency it brings to its clients.