At ELLE Canada, we have always been committed to showcasing local talent. Whether they’re dedicated to the realms of fashion, like Maguire and Beaufille; beauty, such as The Ordinary and Vivier; food and drink products, like Miels d’Anicet and A Sunday in August; or design stores, such as Jacques & Anna and EQ3, our pages are a privileged space in which to celebrate brands that inspire us. And this commitment is now more important than ever.

With everything going on with our neighbours to the south, choosing to buy Canadian is a powerful statement. It’s an act of support for our economy (which is facing major challenges) and an affirmation of our cultural identity, our ability to create and innovate and our readiness to stick together when times are tough. That’s what our country is all about.

Here at the magazine, the new American reality (which inevitably affects our own) only reinforces our desire to consistently present you with local products we love. More than an editorial choice, it’s a mission that’s reflected in all our pages. We are redoubling our efforts to help you discover all the Canadian treasures that deserve your attention—and your dollars. As a result, we’re killing two birds with one stone, because buying local is both a more ecological, sustainable and environmentally friendly choice—it promotes responsible practices in terms of transportation, raw materials and manufacturing processes—and a way to contribute to building a stronger, more resilient and more united society.

Supporting our creators, our craftspeople and our companies means believing in our future.

Sophie Banford