The said image has reportedly been circulated widely across billboards and social media

An onion seller near Makola Market in Accra, Madam Faustina Djagbele Abbey, has filed a GH¢2 million lawsuit against telecom giant Telecel, operated by Ghana Telecommunications Company Limited, for what she describes as a gross violation of her privacy, personal liberties, and image rights.

According to court documents filed at the High Court, through her legal counsel Bernard Owiredu Donkor of Thompson Law Consult, Madam Abbey claims Telecel used her photograph without her knowledge or consent in marketing campaigns for the company’s “Telecel Red Save” product.

The said image has reportedly been circulated widely across billboards, traditional media, and social media platforms.

In her statement of claim, Madam Abbey avers that she only became aware of the unauthorised use of her image after being alerted by friends and customers. She says the unexpected publicity has led to psychological distress, strained family relations, and misconceptions about her financial status.

According to her, some family members now assume she has become financially well-off, resulting in tension and discomfort in her personal life.

“The use of my photograph without my consent has unnecessarily exposed me,” Madam Abbey noted in her writ.

“I am unable to deal with the enormous publicity. It has impacted heavily on my mental health.”

She also alleges that Telecel's actions were deliberate and targeted, exploiting her vulnerable position as a market trader for corporate gain. She warns that the company is likely to continue its conduct unless the court intervenes.

Madam Abbey is seeking three key reliefs from the High Court:

1. A declaration that Telecel violated her privacy and personal liberties.

2. A declaration that her image rights were abused through the unauthorized use of her photo.

3. An order directing Telecel to pay GH¢2,000,000.00 as compensation for the alleged violations.

Additionally, she wants all advertisements bearing her image whether on billboards, social media, or any other platforms to be pulled down.

AM/KA