OLX Group (“OLX”), a global online classifieds leader and subsidiary of Naspers-owned Prosus N.V. has reported strong financial results in the fiscal year 2025. The company, which operates the brands AutoTrader and Property24 in South Africa, generated revenues of US$777 million, an 18% year-on-year increase. Adjusted EBIT (aEBIT) amounted to US$270¹¹ million, representing an increase of 61% (in local currency) over the prior year, while aEBIT margin was 35%, a significant expansion from 25% in FY24. 

The strong performance was primarily driven by its core categories Motors, Real Estate, and Jobs in its key high-growth markets, including South Africa. In addition, the company continues to leverage its strong investments in product, with emphasis on enhancing the customer and user experience through state-of-the-art AI solutions.

Across its platforms, OLX witnessed strong user and customer engagement. OLX platforms, operating nine brands in nine markets worldwide, hosted nearly 64 million active listings daily, with 29 million monthly app users, highlighting the platform’s impressive scale and impact. In particular, Motors, Real Estate, and Jobs categories performed exceptionally well:

“I am very happy with our financial performance in the fiscal year 2025. We are seeing strong, profitable growth momentum in all of our key categories and markets. This proves that we made the right strategic shift towards a stronger focus on our core B2C businesses Motors, Real Estate, and Jobs - in selected, high-growth markets. Our investments in Artificial Intelligence are starting to pay off and will enable us to leverage our potential for even more profitable growth in the future. Looking ahead, we are more than confident to achieve a sustained revenue growth of over 20%, with profit margins approaching 50% and more.”

“OLX has delivered another set of outstanding results, further demonstrating its position as a classifieds leader across multiple markets. As a core part of our lifestyle ecommerce ecosystem, OLX is making buying and selling simpler, smarter, and more trusted for millions of users. The team's clear strategy and performance demonstrate the company's momentum and I'm excited to see what Christian and the team achieve next.”

In South Africa, both AutoTrader and Property24 - leading platforms within the OLX portfolio - continued to enhance their value propositions through targeted innovation and high-impact customer solutions. 

AutoTrader strengthened its leadership position in South Africa’s automotive market through first-to-market innovations in pricing, listings, and dealership transparency, setting new industry benchmarks. New consumer features like machine-learning powered Price Ratings, enhanced vehicle valuation insights, affordability search filters, and real-time price drop alerts are designed to empower buyers to make more informed, deal decisions.

AutoTrader was also first to market with Ratings & Reviews - a Dealer Reputation Management tool giving consumers real feedback while helping dealerships build trust with car buyers. Another first to market was AutoTrader’s new stack of Dealer Tools, Profitability Metrics and Live Market Pricing, which uses live market demand, supply and pricing data to help dealerships make smarter buying, selling and pricing decisions to build sustainable, profitable businesses.

Property24 advanced its role as South Africa’s most trusted digital property marketplace through a suite of experience enhancements for consumers, data-driven tools that improve transparency and save time for agents, and substantial small business support initiatives to enhance inclusivity in the property market. To accelerate agent and seller deal flow, the company launched market-first algorithmic-powered promotional advertising, as well as a WhatsApp-based handover tool, to seamlessly connect agents and sellers. The company also revamped its online sign-up processes for new agencies and improved its agency-focused Market Intelligence Reports. Additionally, the company launched small independent business packages, providing substantial financial support for over 1200 estate agencies.

Beyond the platform, both brands continue to drive meaningful impact through targeted CSR initiatives, including digital learning tools for K53, support for disadvantaged businesses, and investment in PropTech innovation to support the nascent entrepreneurial ecosystem in SA. They've also helped students from historically disadvantaged communities gain tech and work-readiness skills through partnerships with Naspers Labs, Mindworx, and eDeaf.

With its focus on attractive, high-margin categories in fast-growth markets, data and AI-driven value-adding services for its customers, OLX has a strong strategy in place to further accelerate its growth trajectory. 

To this end, OLX continuously invests in state-of-the-art AI solutions. In the past year, OLX invested over US$ 17M to further strengthen AI capabilities, tools, and talent base. On the back of the work of OLX’s data and AI teams, the company has deployed to date 55 AI use cases across the business, enhancing personalisation, trust, and automation both for users and professional customers. From smarter search, platform moderation, and fraud protection, AI will continue to be a crucial pillar of OLX’s growth strategy.

OLX is a global marketplace leader that builds platforms to facilitate trade. Serving tens of millions of people around the world every month, OLX exists to enable buyers to afford things they would not usually buy as new, and to enable sellers to make extra cash and generate their own revenue stream.

OLX is the classifieds business of Naspers-owned Prosus, one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

For more information on OLX, visit www.olxgroup.com. For more on Prosus and Naspers, its companies and investments, visit www.prosus.com and www.naspers.com.

AutoTrader is the largest motoring marketplace in South Africa, the company has evolved into a fully digital business that attracts over 12 million visits each month to its online platforms, where car shoppers conduct over 55 million searches across more than 130 000 monthly listings.

AutoTrader’s live market data provides insights into demand and supply trends in South Africa. This data is further used to create tools for the automotive industry that solve problems for both buyers and sellers.

As South Africa’s number one property portal, Property24 is passionate about helping people find their perfect homes. We also provide the real estate industry with a powerful brand-building and marketing platform, offering unmatched opportunities to connect with buyers and renters actively searching for property online.