Nothing, the tech company known for its transparent designs is reportedly taking a new direction with its upcoming Phone (3).

Nothing CEO

Carl Pei teased the yet to launch Nothing Phone (3) and confirmed that this time the brand is introducing premium materials, major performance updates and software enhancements. Pei also confirmed that this time the company is also increasing the price of Nothing Phone (3).

Pei revealed that the Nothing Phone (3) will be priced around £800 (~$1,000 USD) (76,000), a substantial jump from the $599 price tag of the Nothing Phone (2). This shift suggests that Nothing is moving away from its mid-range pricing strategy to compete directly with

high-end flagship devices

.Sources indicate that the Phone (3)'s increased cost is attributed to several factors. These include the integration of more advanced and expensive components, such as a top-tier processor, an upgraded camera system, and a larger, higher-resolution display. The company is also said to be investing heavily in research and development to enhance the phone's software and overall user experience.

While Pei did not disclose specific hardware details, he hinted at significant performance upgrades, likely including a

Snapdragon 8 Elite processor

, improved camera capabilities, and a refined Glyph Interface. The phone is expected to launch in Summer 2025, aligning with Nothing’s previous release cycles.