New Balance redefines retro-futurism with the launch of the ABZORB 2000, a striking evolution of its iconic cushioning tech. First revealed at Milan Design Week, the silhouette merges minimalist aesthetics with high-detail innovation, nodding to the brand’s running roots while pushing design into tomorrow.

At the heart of the shoe is a full-length ABZORB midsole, paired with ABZORB SBS pods that amplify both comfort and style. Engineered using 3D design tools, its sculptural sole captures exaggerated curves and textures that break away from the norm. The result? A tech-forward lifestyle sneaker that fuses function and form in true New Balance fashion.

Available from the 12th June, will you be adding to your rotation? Take a look at the campaign below.

PHOTO CREDIT: New Balance