Many users called for Victoria Bagaaya to settle the payment. She recently resigned from NBS TV to focus on her political campaign.

In response, Bagaaya released a statement explaining that her campaign visuals were inspired by designs she saw in Ghana during October 2024. She had visited to cover the general election where President John Mahama won.

OFFICIAL STATEMENT ON ALLEGED CAMPAIGN POSTER GRAPHICS DESIGN
By @phatgraphicsug pic.twitter.com/3rCusoP6g6

— Victoria Winfred Bagaaya Akiiki (@VBagaaya) May 14, 2025

In March 2025, as she prepared for her campaign launch, she shared her vision with her team and asked them to find a designer. Kokxin Isaac, a designer familiar to her team, was first assigned. But due to his unavailability, @phatgraphicsug stepped in temporarily to provide early design ideas.

Bagaaya explained that Ali’s creative direction did not match her vision. Her team also raised concerns over file access and conditions attached to his work. They paused the process until Kokxin Isaac returned.

She said the final poster came from her own idea and was developed independently. She added that Ali’s draft was never approved or used for any public material.

A user on X, @kezio_musoke, commented: Even if you own the idea, once you hire a creative to bring it to life, you should pay them for their time, whether you use their work or not. Creatives should sign agreements before starting work.

SOME LESSONS:
1⃣. Even if you own the idea or concept, once you engage a creative or designer to bring it to life, you, as the client/ vision bearer, should compensate the creative for the man-hours spent, whether you choose to adapt their work or not.

2⃣. Creatives should learn… https://t.co/e1oPZjsDZ3

— The.PR.Guy (@kezio_musoke) May 14, 2025

Bagaaya confirmed that Kokxin Isaac completed the final design and was fully paid for his work. She also said Ali’s draft was never printed or shared publicly.

She has offered to talk with Ali to resolve the matter peacefully. However, she warned that if he continues to raise the issue on social media or tries to blackmail her, she will take necessary action.

Do you know about this??!!! https://t.co/ZWqLOmbYTn pic.twitter.com/mM3QewvKsq

— Ali | Graphic Designer🇺🇬 (@phatgraphicsug) May 14, 2025

I have had the chance to see other screenshots of your team reaching out to another graphics designer to alter or make adjustments to @phatgraphicsug work that he had shared with you in JPEG format.

Let's be exhaustive on this not just illustrative.

Its good to come and…

— JOSEPH MUSINGUZI (@_mjoseph_) May 14, 2025

Dear @VBagaaya, in the business of Graphics, you don't ask for final works before you make full payment.

There's another one who was claiming you didn't pay for a logo, and yet you went ahead to refine and use it. Any comments?

Also, it's complete arrogance to assume that… https://t.co/HNcek15Sx5

— Kato Festo🪙 (@kat_festo) May 14, 2025