Nigerian Breweries (NB) Plc has announced the appointment of Sade Morgan as Heineken’s Corporate Affairs Director for Africa and Middle East (AME) region.Her appointment takes effect from May 1, 2025.

The appointment was conveyed in a statement signed by the Managing Director of Nigerian Breweries Plc, Hans Essaadi on April 4, 2025.
Morgan, who is currently the Corporate Affairs Director, has been elevated to a global role at Heineken, succeeding David Paterson and becoming the first regional national from the AME region to hold this senior leadership role.

In this role, Morgan joins both the Heineken Global Corporate Affairs Leadership Team and the Heineken AME Management Team to continue to drive the Corporate Affairs strategy in advancing the growth agenda and protecting the reputation of Heineken in AME.

Since joining NB Plc in 2018 as Corporate Affairs Director, she has led high-stakes regulatory and fiscal engagements in a dynamic operating environment, driving a robust optimal business climate agenda for the Nigerian business, mitigating significant excise tax increases and securing a more viable regulatory framework.

More recently, she played a key role in managing the temporary suspension of operations in select breweries in Nigeria, ensuring seamless stakeholder engagement and business continuity.

Beyond her role in regulatory affairs, she has also provided strategic leadership in advancing Heineken’s brew a better world sustainability ambitions and goals in Nigeria.

Morgan was recently awarded the 2025 Outstanding Corporate Spokesperson of the Year in the second edition of the Nigerian National Spokespersons Award, and Corporate Communications Professional of the Year at the 2024 Lagos Public Relations Industry Gala and Awards.

Morgan is a highly accomplished corporate executive with a remarkable 27-year track record of driving business growth, managing risk, and leading high-performing teams across various industries, including fast-moving consumer goods, tobacco, and beverages.