As men’s fashion week approaches, here’s a list of the hottest spots to have on the map in Milan so as not to be haunted by FOMO.

The international restaurant brand IT has added a new destination to Milan’s culinary scene. 

ByIT, the brand’s latest bar, has opened its doors in the trendy Brera district, welcoming guests from aperitivo hour to late-night drinks, and dinner. 

The intimate bar features warm nuances and revolves around a counter. VMaison Interior design studio, led by Veronica Zimbaro, founder of the namesake hotel, was behind the interior design of ByIT. The space features a rich palette of earthy tones such as sand, brick, and satin brass, complemented by natural materials such as oak, linen and raffia.

The extensive drink list, crafted by bar manager Dario Schiavoni, centers around four classic cocktails: Negroni, Margarita, Daiquiri and Highball, each with three distinct variations, from a lighter option to a gastronomic one and a more traditional alternative. The menu, created by IT group’s head chef Romualdo Palladino, features appetizers such as the mini buns with sweet and sour chicken and mustard sauce. “With ByIT, we’re starting a new challenge to solidify IT group’s presence in the world of mixology,” said Alessio Matrone, founder of ByIT. 

ByIT
32 Via Fiori Chiari, 20121
Tel. 02-99-97-9992
it-restaurants.com

In the heart of Milan’s Cadorna neighborhood, Atelier Prato brings together coffee, international cuisine and floral art. Founded by Italo Argentine sisters Violeta and Pia Martinez, this 1,404-square-foot space has a warm atmosphere with dark wood accents, lush greenery and natural tones complemented by ceramic and stone details. 

The options features a globally inspired brunch menu with dishes such as French toast and avocado toast, pulled pork and eggs Benedict. The coffee is sourced from Peru and Brazil, while matcha takes center stage in lattes, smoothies and the signature pancakes. 

The specialty of the location is its in-house florist, where customers can browse a flower wall featuring small mono-floral bouquets, custom arrangements and premade designs. 

With a focus on sustainability and craftsmanship, the venue uses artisanal tableware, locally sourced fabrics from Portugal, and compostable packaging for takeout and flowers.

Atelier Prato
4 Via San Nicolao, 20123 
Tel. 02-35-94-7869
atelierprato.com

Porticcioli Milano, the new restaurant in the Sempione area, offers a contemporary Mediterranean cuisine paired with a wide selection of cocktails and 60 international gin labels. 

Founded by Riccardo Condorelli and Lorenzo Postolache, owners of Porticcioli on the Lake Garda in collaboration with Chiara Caresano e Luca Micheli, this gastronomic venture aims to give customers a convivial experience. 

The menu is a journey through the Mediterranean, with a focus on fresh seafood, as well as meat and vegetarian options. Standout dishes include the “Velo,” a prawn tartare served with guacamole, citrus sauce, burrata and crunchy paprika crostini, and the Scottona tartare, seasoned with caper flowers, pickled cucumbers, mustard, truffle and finocchietto mayonnaise. 

Porticcioli Milano 
11 Via Losanna, 20154 
Tel. 02-32-93-9687
porticciolimilano.it

Italian luxury leather goods brand Testoni opened its new Milan flagship in the heart of the Quadrilatero district, in Via Alessandro Manzoni. It spans more than 2,160 square feet and carries the full range of the brand’s signature collections, handbags, men’s and women’s footwear and its made-to-order service. The limited-edition “Made for You” collection will be unveiled in the new flagship location. 

The interior design, conceived by Paris-based architect François Leite, pays homage to Northern Italian design heritage and the brand’s connection with its hometown, Bologna, is embedded in the design through the textures, deep red terrazzo flooring, sculptural fixtures and bespoke furnishings. Light fixtures created by designer and light artist Benoit Lalloz decorate the roof. 

A series of vaulted spaces, inspired by Bologna’s historic gallerias, begin with the arched entrance doors adorned with braided bronze handles — an homage to Amedeo Testoni. 

Inside the vaulted space, monoliths composed of curves and counter-curves, coated in lime in soft stone tones, evoke the Baroque architecture. 

Testoni
25 Via Alessandro Manzoni, 20121 
Tel. 02-99-72-5174
testoni.com

Arc’teryx, the Canadian company that specializes in outdoor gear, has arrived in Milan, marking its first opening in Italy. The new flagship in Corso Garibaldi covers about 3,121 square feet over two floors and features men’s outdoor gear, footwear, packs and a dedicated community space on the ground floor. The first floor highlights the women’s collection along with Veilance pieces. The store carries its core assortment of trail, climb, hike and, later in the year, snow gear, alongside an expanded offering of footwear, packs and accessories. The community area is dedicated to events, movie nights and more. A local athletes map highlights prime spots for climbing, trail running, biking, skiing and snowboarding, while books, photos and art from local partners will fill the space with inspiration. 

At the heart of the store’s commitment to sustainability is the ReBird Service Center, which offers services such as repair, care and washing, that gives a new life to the gear while reducing environmental impact. 

Arc’teryx Milano Brera
9 Corso Garibaldi, 20121 
Tel. 02-32-11-1160
arcteryx.com

Oakley has opened its second shop in Italy in partnership with Percassi. Located in Piazza San Babila, the new shop offers innovation and immersive experiences as it aims to become the hub for the global sports community in Milan. The brutalist-style entry portal leads shoppers inside the 3,672-square-foot store  that spans two floors and has 12 shop windows. Among the experiences offered are the interactive museum, featuring the brand’s most disruptive innovations displayed in glass cases; the performance chamber, where cycling enthusiasts can test Oakley’s eyewear and helmets on a bicycle simulator; the interactive Prizm wall to experience the benefits of lenses, and a robotic dog inspired by the brand founder’s famous dog named Oakley. 

The store features the entire Oakley offer in all categories: from snow to cycling, golf to surfing and lifestyle, which includes glasses, apparel, accessories and footwear, as well as design and performance sports eyewear. 

Holder of more than 900 patents, the company has confirmed its position as one of the world’s leading sports eyewear brands.  

Oakley Milano San Babila
1 Largo Arturo Toscanini, 20122 
oakley.com

The concept of “mens sana in corpore sano,” or healthy mind in a healthy body, takes shape in Milan’s first boutique indoor cycling studio, located just a few steps from the Duomo. 

Gyru Cycling Studio, founded by Francesca Missiroli, is designed to combine physical training with mental well-being. “I wanted to create a space where movement becomes a mental refuge,” she explained. The 50-minute sessions take place in a dimly lit room with carefully curated audio tracks to suit every taste. 

The class menu features Signature Rides, where participants are free to pedal at their own pace, as well as special classes like Reggaeton Ride, Summer 2025 Hits, Taylor Swift Themed Ride and Ride & Matcha among others. High-intensity movements and exercises with small dumbbells promote a balance of cardio, endurance and muscle toning. The studio’s warm and inviting color palette is complemented by the scent of fragrant candles. In the changing rooms, guests can find an exclusive line of products from the studio’s partnership with Toilet Paper.

Gyru Cycling Studio
24 Via Giuseppe Mazzini, 20123
Tel. +39 34-75-33-4973
gyrucycling.com

Heat is the keyword of the new Hy Sweat Studio, which has opened in the heart of Brera district. Founded by Chiara Ghesini, the studio offers hot Pilates and hot yoga classes, thanks to infrared technology, held at 35 to 38 Celsius to help purify the body by eliminating toxins. Other benefits include reducing the risk of illness and injury, supporting weight loss and slowing down the aging process. 

The 50-minute classes, which combine vinyasa yoga with the core-strengthening and toning benefits of Pilates, welcome a maximum of six people, allowing instructors to guide people through the exercises with care and adapt each session to individual needs and fitness level.

Hy Sweat Studio
8 Via Statuto, 20121
Tel. +39 33-83-81-6841
hysweatstudio.it

Italy’s first certified Lagree Fitness studio has landed in Via dell’Orso in Milan. 

Founded by Benedetta Bonetti, Cristina Pedrotti, co-financier and project partner, and Nicolò Cavallari, head coach, the studio brings a new wellness option to the city, inspired by the founders’ experience in Los Angeles. 

The Lagree method, developed by Sébastien Lagree, combines high-intensity, low-impact exercises with deep muscle activation across the entire body, utilizing the patented megaformer machine. The studio, equipped with 11 megaformers, offers 45-minute classes that focus on strength, endurance, balance and concentration. However, the founders’ vision extends beyond physical activity, aiming to create a community through collaborations with independent businesses, local and international projects related to wellness, sustainable fashion, nutrition and beauty.

“We envisioned a space where fitness meets Milan’s culture and energy, offering a contemporary experience that draws inspiration from abroad but speaks Italian,” Bonetti said.

Bootiful Studio
14 Via dell’Orso, 20121 
Tel. +39-37-62-44-4338
bootifulstudio.com

10 Corso Como hosts the “Da un’altra parte [elsewhere]” solo exhibition by photographer Guido Guidi until July 27. Curated by Alessandro Rabottini, it celebrates Guidi’s career through a wide selection of his works shot between the early 1970s and 2023, which concentrate on the theme of the shadow, interpreted as the result of the encounter between light, space and time.

Other main themes that guests can find in Guidi’s work are the relationship between space and light, between the solidity of architecture and the fleeting nature of the instant, between urban space and individual perception, between material traces and memory.

The exhibition includes empty billboards, denuded walls that record the moments of a solar eclipse (as shown in the sequence of six photographs entitled “Ronta 11/08/1999”), and windows that open onto horizons with almost no spatial reference points. There are also still lifes which portray fragments of his house in Ronta. 

10 Corso Como
10 Corso Como, 20154
Tel. 02-29-00-2674
10corsocomo.com

Until July 14, Fondazione Prada  is showcasing  “Typologien: Photography in 20th-century Germany,” an extensive study dedicated to 20-century German photography. The exhibition is curated by Susanne Pfeffer, art historian and director of the Museum MMK (Museum für Moderne Kunst) in Frankfurt. 

It attempts to apply the principle of “typology,” which originated in 17th- and 18th-century botany, to categorize and study plants, and appeared in photography in the early 1900s, becoming popular in Germany throughout the 20th century. In photography, employing typologies means affirming an equivalence between images and the absence of hierarchies in terms of represented subjects, motifs, genres and sources. 

The exhibition path follows a typological order, bringing together more than 600 photographic works by 25 artists that recount over a century of German photography. Some of the photographers featured in the exhibit are Bernd and Hilla Becher, Sibylle Bergemann, Karl Blossfeldt, Ursula Böhmer, among others. An illustrated book, published by Fondazione Prada and designed by Zak Group, accompanies the exhibition. It includes an introduction by Miuccia Prada, president and director of Fondazione Prada, a text by Pfeffer and three essays by renowned international art historians and curators Benjamin Buchloh, Tom Holert and Renée Mussai. 

Fondazione Prada
2 Largo Isarco, 20139
Tel. 02-56-66-2611
fondazioneprada.org