For Maureen Andrei Lepatan, better known to her global followers as Reen Lepatan or simply Reen L, the fashion industry has never been just about style. She believes it is also about individuality, expression and access.

Maureen is a former international model who has graced runways across Asia. She is now leading one of the most daring innovations in fashion-tech: Reenique. This is the world’s first black-and-white fashion store powered by a multilingual AI assistant!

She explains that Reenique represents everything she has worked toward. This includes elegance, impact, and inclusion through tech. She says that at the heart of this venture is a question she’s been asking since her modeling days: “Who is fashion really for?” She is determined that it is for absolutely everyone.

Maureen currently serves as Chief Operating Officer and Head of Creative Innovation for the Renzaire Group. The company has set the stage for her Reenique fashion brand. Reenique is an online boutique offering clothing and accessories, described as ‘fashion-forward essentials crafted for the modern individual’.

To Maureen, Reenique is more than just a brand. It’s a new kind of interface between identity, technology, and self-expression. Every customer experience on the platform is supported by an AI employee which speaks every major language. This means a shopper in São Paulo, Seoul, or Stockholm can receive culturally nuanced support while exploring curated collections in a language, and tone, they feel at home with.

“It’s not just about selling clothes,” Maureen explains. “It’s about creating a space where people feel seen, even if they’ve never felt spoken to by a brand before.”

Reenique’s monochrome color palette strips fashion down to its essentials. The AI brings users into the conversation. Together, they form a clean, inclusive ecosystem which celebrates clarity in an overwhelming digital age.

As a trained data strategist from Oxford and MIT, Maureen uses AI as a human-centered design tool. She says that her multilingual AI assistant is more than just a backend chatbot. Rather, it is integrated across Reenique’s shopping flow, providing product suggestions, size recommendations, and brand storytelling tailored to each user’s background.

She drew inspiration for the feature from her own experience navigating global industries. “I’ve walked into rooms where people made assumptions about me without getting to know me,” she says. “I wanted to build something that listens to people’s stories before judging their status.”

Maureen was born into a family of entrepreneurs and learned from an early age about the importance of creating value from vision. At Oxford, she juggled advanced academic research with the demands of an international modeling career. Later, she added experience from McKinsey, Meta, Airbnb, Amazon, and Google Women Techmakers to her repertoire.

With each step, she learned the essential skills of how to master both the creative and analytical, the corporate and the cultural. This blend now informs her work at Renzaire Group, a global firm founded by alumni of Oxford, Harvard, and Stanford. Here she leads innovation across four key verticals: Reenique (fashion), Captigage (AI marketing), Strathwell (events), and Verdicta (legal tech).

Maureen explains the black-and-white visual identity of Reenique: “We’re in a world overwhelmed with options, noise, and data. I wanted to return to something clean, intentional, and calming.”

Behind the simplicity of the brand is deep complexity. Reenique’s AI system is trained on global communication patterns, design psychology, and inclusive branding strategy. It’s designed to eliminate decision fatigue while amplifying confidence. A visit to the site presents an experience of minimalism and mindfulness.

Maureen’s innovative stand on fashion and tech hasn’t gone without notice. Her Instagram Reels have racked up over a million views. The platform merges her insights on entrepreneurship, elegance and AI, and her audience includes thought leaders from Google, Harvard, MIT, and Meta.They are drawn to her rare combination of grace and gravitas.

“Fashion is personal. It’s political,”says Maureen. “It’s how we tell the world who we are. So it should be built for everyone, not just the loudest or the wealthiest.”

Maureen envisions establishing flagship Reenique stores in cities like New York, Tokyo, and Dubai, where AI-enabled stylists can help customers build capsule wardrobes based on their lifestyle, values, and cultural context.

She believes that Reenique is more than a store. She sees it as a statement that the future of fashion is intelligent, inclusive, and deeply intentional.

Presented by: APG