Meesho Expands Personal Care Portfolio: New Brands Onboarded Including P&G and HUL, ET Retail
Meesho is broadening its personal care offerings by partnering with major brands like P&G, HUL, and Himalaya, aiming to meet the rising demand in tier-2 and smaller Indian cities. The e-commerce platform reported significant growth in its 'Mall' vertical, attracting 3.2 crore shoppers in six months.
New Delhi: E-commerce platform Meesho has expanded its personal care portfolio by onboarding brands such as Procter & Gamble (P&G), Hindustan Unilever Limited (HUL), and Himalaya, the company said in a press release on Wednesday.
According to the company, this move aims to cater to the increasing demand for daily-use personal care products in India's tier-2 and smaller cities.
In December 2024, Meesho reported that its branded products vertical, 'Mall', had attracted 3.2 crore shoppers over the preceding six months. The platform, which primarily serves tier-3 and tier-4 markets, also noted a 117 per cent year-on-year increase in gross merchandise value (GMV) and a 90 per cent rise in monthly active users (MAU), as of December 2024.
Last year, ahead of the festive season, Meesho had onboarded brands such as Mamaearth, Denver, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, and Liberty.
- Published On Jun 4, 2025 at 12:43 PM IST
