Maruti Suzuki India Limited (MSIL) announced actor Kartik Aaryan as the brand ambassador for the Brezza and launched the "More Power to Your Play" campaign. The campaign highlights the Brezza as an extension of its owner's personality, emphasising sophistication, fashion, capability, and playfulness. The campaign aims to connect with young, aspirational individuals who seek a vehicle reflecting their dynamic lifestyle.

Kartik Aaryan represents the target demographic of the Brezza, aligning with the brand's focus on the Gen Z segment. The campaign showcases the Brezza's versatility in both urban and outdoor settings, emphasising its adaptability to various needs. Maruti Suzuki highlights the car's popularity, citing over 1.2 million units sold, with 36% of buyers being first-time car owners.

“We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan's dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories,” said Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited.

The campaign's narrative unfolds through high-energy sequences demonstrating the Brezza's presence and performance. The settings vary from rugged quarries to vibrant cityscapes, showcasing the vehicle's adaptability. Aaryan's involvement aims to connect with a younger audience, emphasizing the Brezza's appeal to a demographic seeking style and capability.

Maruti Suzuki emphasises the Brezza's popularity as India's highest-selling compact SUV. The company acknowledges the significant portion of first-time buyers, further reinforcing the car's appeal to a younger demographic. The campaign emphasises the Brezza's value proposition for aspirational Indian consumers.

“The Maruti Suzuki Brezza perfectly mirrors the spirit of today's youth who believe in making their own rules. What drew me to this campaign was how authentically it captures the pulse of young India. The powerful 1.5L engine combined with features like HUD display, 360 view camera, 6-speed automatic transmission with paddle shifters, etc makes the Brezza a perfect partner for those who love to live life in their own style. The campaign's essence, 'More Power to Your Play,' truly resonates with my belief in living life authentically,” says Kartik Aryan.

The Brezza features a next-generation K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology. It offers 40 connected features focused on connectivity and convenience. The car includes a SmartPlay Pro+ infotainment system, a head-up display, and a 360-view camera system. Transmission options include a 6-speed automatic with steering-mounted paddle shifters and a 5-speed manual. An electric sunroof is included to enhance the driving experience.