Madrid is reinforcing its position as a with the launch of a new strategic roadmap.

The has unveiled an aimed at identifying and enhancing the city’s competitiveness in the business events sector.

For the past , Madrid has been recognized as the by the . With this new strategy, the city aims to as a hub for international events while adapting to evolving industry trends.

The project focuses on , including:

These sectors have been identified as of Madrid’s economic future, aligning the city’s with its broader innovation and technology goals.

Madrid is already witnessing a . In , the increased from , marking a . This change has led to a , as business travelers contribute more to:

By , Madrid is positioning itself as a city where business meets leisure, creating a well-rounded experience for MICE visitors.

A key component of Madrid’s success in the MICE sector is its strong collaboration between public and private entities. The Madrid Convention Bureau, in partnership with event organizers, industry leaders, and the tourism sector, is working to create a seamless experience for conferences and business events.

Almudena Maíllo, Madrid’s Councilor for Tourism and President of MCB, emphasized this approach:

“Madrid aspires to strengthen its leadership by positioning itself as an innovative and value-added destination for the MICE industry.”

The city’s strategy will not only focus on attracting large-scale events but also on ensuring that these gatherings align with Madrid’s long-term economic goals.

With this roadmap, Madrid is set to further increase its global appeal as a top-tier destination for business events. By aligning tourism efforts with key industries, the city is ensuring sustained growth, higher visitor spending, and a greater economic contribution to the local economy.

As the 18-month strategic plan unfolds, Madrid will continue to adapt to new trends, welcome international conferences, and drive innovation in the MICE sector, proving once again why it remains a powerhouse for business tourism.