MAC Cosmetics has appointed Nicola Formichetti as its new creative director, signaling a shift toward a more future-facing, digitally attuned brand identity. Known for his shape-shifting career across fashion, tech, and pop culture, Formichetti steps into a role that has historically helped define the brand’s visual and cultural direction.

The move marks a notable return to the beauty space for Formichetti, who has built his career on experimental aesthetics and cultural agility, from his work with Lady Gaga to shaping the retail and branding strategy at Diesel. At MAC, he is expected to blend editorial instincts with digital fluency—leaning into storytelling, community building, and boundary-pushing visuals across platforms.

This appointment also reflects the continued convergence between beauty and broader creative disciplines, positioning MAC not just as a product-driven brand, but as an evolving cultural player.