Launched by the British Fashion Council (BFC) in 2008, the London show Rooms, scheduled for March 6-11, takes emerging British talent to Paris during Paris Fashion Week to showcase their collections in a showroom environment. The initiative is supported by Sarah Mower, BFC ambassador for emerging talent.

London show Rooms provides an invaluable commercial opportunity for emerging British designers to showcase their brand to a leading audience of international press and buyers. The pop-up showroom is a strategic element of the BFC Foundation which offers support to designers through talent schemes including BFC Newgen and the BFC Fashion Trust, BFC said on its website.

The BFC champions British fashion on the world stage through its world class programmes. London show Rooms is supported by the BFC Foundation which supports responsible growth through grant giving; attracting, developing, and retaining talent through education and business mentoring.