Little Spoon’s launch of YoGos, a nutrient-dense, clean-label yogurt line for kids, underscores the growing demand for healthier snack options that meet the evolving needs of parents and children.
As consumers demand more transparency and higher nutritional value in products for their children, brands in the yogurt pouch category are offering convenient, clean-label solutions that align with both health-conscious parents and growing dietary guidelines for kids.
Infant and toddler brand Little Spoon enters the convenient yogurt category with the debut of its YoGos line. The squeezable Greek yogurt pouches are made with USDA-organic whole milk and contain 4 grams of protein, fruits and vegetables like purple sweet potato and squash and devoid of added sugars, according to the company.
Within the kid’s yogurt pouch category, Little Spoon identified whole milk and no added sugar as key components in developing YoGos’ formula, in addition to the ingredient list being OUD-Kosher Dairy.
“We have found that most parents don’t want added sugar, artificial sweeteners or flavors,” said Angela Vranich, chief product officer and co-founder, Little Spoon, citing that the company bans more than 100 ingredients across its portfolio of snacks and meals, including several types of binders, preservatives and coloring agents, among many others.
“Our North Star at Little Spoon is to ensure that today’s parents have time-saving and completely trustworthy products to feed their kids,” she added.
For YoGos’ ingredients, the company relies on its farmer partnerships from Straus Family Creamery – “a collaboration of 13 small family farms throughout Marin and Sonoma Counties,” in California, Vranich explained.
“Straus provides minimally processed, premium organic dairy products that sustain family farms, revitalize rural communities and positively impact the planet via their work with pasture-raised cows who are never treated with antibiotics or hormones and fed only 100% certified-organic non-GMO feeds,” she elaborated.
Introducing a diverse range of nutrient-dense foods, particularly those rich in iron, like vegetables, fruits and grains to infants and children are linked to healthier outcomes and eating habits, according to the 2025-2030 Dietary Guidelines’ recommendations.
Repeated exposure to healthy foods helps children develop acceptance over time. For parents, this involves fostering an environment that supports greater consumption of fruits and vegetables, establishing consistent meal routines and demonstrating positive eating habits, as recommended by the Dietary Guidelines Advisory Committee.
The committee found that repeat exposure to these foods help increase children’s likelihood of acceptance, in addition to an enhanced willingness to try new foods.
