As the excitement for the 2025 Formula 1 season builds, ESPN has chosen pop icon Lady Gaga’s latest track, Garden of Eden, to headline its promotional campaign. With the Australian Grand Prix kicking off the season on March 14, fans are being treated to a high-energy preview, perfectly amplified by Gaga’s electrifying sound.

ESPN’s campaign gives us a glimpse from the previous season, setting the stage for what is anticipated to be one of the most thrilling title fights in recent history. With Lewis Hamilton making his much-anticipated move to Ferrari, McLaren basking in a championship victory, and fierce rivalries set to unfold, the upcoming season is generating immense buzz. The lyrics of Garden of Eden play over these dynamic clips, creating an atmosphere of adrenaline and anticipation:

"Go get your friends and meet me on the floor/You’re out of candy? I can get you more/DJ, hit the lights.
"I’ll take you to the Garden of Eden/Poisoned apple, take a bite/I’ll take you to the Garden of Eden/You’re turning green from the adrenaline.”
Lady Gaga’s ability to craft high-energy, theatrical music makes Garden of Eden a fitting anthem for F1’s high-speed drama. This track is set to appear on her upcoming album, Mayhem, and, according to reports, other songs from the record will also feature in ESPN’s F1 coverage throughout the season.
This isn’t the first time Formula 1 has intersected with the music industry. In 2022, will.i.am debuted THE FORMULA, which he later performed live at the Miami Grand Prix opening ceremony. Gaga, however, brings her signature style of pulsating dance-pop to the mix, creating an unmistakable synergy between the theatricality of her music and the high-stakes spectacle of F1 racing.
Gaga’s promotional blitz for Mayhem has been relentless. She has already teased the album with Abracadabra in a Grammy-telecast commercial, performed at the Super Bowl pre-show, and appeared at the SNL50 concert. This weekend, she is set to pull double duty as both host and musical guest on Saturday Night Live, further cementing her presence across pop culture and sports entertainment.
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By securing a feature in ESPN’s Formula 1 campaign, Lady Gaga has seamlessly fused the world of high-speed motorsport with her electrifying music, ensuring that both F1 fans and Little Monsters alike have something to look forward to when the season kicks off.