On Monday, June 9, 2025, Krutrim, the artificial intelligence (AI) company founded by Ola's Bhavish Aggarwal, announced its new agentic assistant named 'Kruti'. This unveiling came months after Aggarwal first teased the chatbot. In a post on the social media platform X, Krutrim introduced 'Kruti' as India's first agentic AI assistant, designed to "listen, adapts and acts proactively, purposefully and in your language." The company highlighted this development as "a leap beyond chatbots" and indicated that more updates would follow on June 12th.

Earlier in April, Aggarwal had praised the team developing 'Kruti', sharing videos and images of the chatbot and emphasizing their dedication to creating a product that could rival global applications while being specifically optimized for Indian users. It was suggested that 'Kruti', much like OpenAI's ChatGPT, would offer three distinct operational modes: 'Instant' for rapid answers, 'Insightful' for reasoning and analysis, and 'In-depth' for comprehensive research tasks.

This announcement holds significant importance for Krutrim. It comes in the wake of reports from ET earlier in the month, which suggested that the company's other products, including its large language models (LLMs) and cloud services, were struggling to gain substantial market traction. According to feedback from founders and developers consulted by ET, these existing offerings were considered subpar and lacking the technical sophistication and maturity of solutions provided by major hyperscalers. Despite these challenges, the Bengaluru-based Krutrim made headlines in 2024 by becoming India's first AI startup to achieve unicorn status, following a $50 million funding round that valued the company at $1 billion.