Kim Gravel, a prominent figure on QVC, emphasizes community and connection with her viewers, whom she considers "our girls and our friends." Since launching her fashion brand, Belle by Kim Gravel, in 2016, followed by her beauty brand, Love Who You Are, she has achieved $1 billion in sales. Gravel is a staple on QVC’s Fashion Days and is expanding with products in the home department, with more items expected for the annual Christmas in July celebration.

Gravel believes in honesty and trust with her audience. She shared an anecdote about a time when she bluntly told viewers not to buy a product if they didn't want it or couldn't afford it, which surprisingly led to a spike in sales. This approach has helped her build a strong connection with her customers.

During live broadcasts, QVC often takes phone calls from shoppers who share testimonials about how Gravel’s clothing transforms their wardrobes and boosts their confidence. One memorable call came from a man named Mike, who praised how Gravel's clothes made his wife look. Another caller, a woman in hospice, purchased floral embroidered jeans with the intention of wearing them to her granddaughter's college graduation. Upon hearing this, Gravel ensured the jeans were sent to her at no cost.

As one of QVC’s Q50 ambassadors, Gravel aims to empower women over 50 through shopping adventures and inspiring insights. She focuses on delivering products that help women look and feel their best, drawing from her own experiences and desires as a middle-aged woman. Her approach is centered around having fun and creating a girlfriend-like atmosphere, with the goal of helping women be the best versions of themselves.

Viewers can watch Belle by Kim Gravel on QVC on Saturday, May 24, at 12 a.m. ET and throughout the day.