While we already knew that Kendrick Lamar’s Super Bowl performance was going to be a hit music wise, there were also plenty of signs to suggest it would be a bit of a fashion fest, too. In the past, Lamar has always used fashion as a mode of expression, packing his clothes with as much symbolism as his music and lyrics. He’s worn a gilded crown of thorns in front of thousands at Glastonbury, paid homage to California with an ERL-designed belt in the “squabble up” music video, and even shown some East Coast/West Coast solidarity by linking up with New York’s Willy Chavarria on a capsule collection for this year’s Super Bowl.

So last night on the world’s biggest stage, Lamar tapped none other than British designer Martine Rose for a custom jacket, and the piece also had some thoughtful intent. Opening his set crouching on the hood of a black Buick GNX, Lamar slowly rose up to reveal the piece, a red, white and blue panelled leather sports jacket, with large ‘GLORIA’ lettering across the front. The jacket also featured patches up and down the arms with lyrics from Lamar’s latest album, and a large ‘Pg Lang’ appliqué on the back, which is Lamar’s own record label and creative agency. While this isn’t the first time Lamar and Rose have linked up – the rapper has worn her clothes countless times, most memorably in the music video for “The Hillbillies” – this is definitely the largest stage they’ve shared together thus far.

But, as many will know, the ‘GLORIA’ of Lamar’s Super Bowl jacket is a reference to the song “Gloria”, the final track from his latest album GNX, one that initially reads as an ode to a “complicated relationship”, but is actually symbolic of Lamar’s glory within the rap game, hence the name of the song. On the track, Lamar and the personified Gloria have a tumultuous back and forth, where Gloria is “highly sensitive” and hates it when he “hits the club”, but ultimately, by the end, Lamar recognises that Gloria is “my woman and my right hand.” At this moment in Lamar’s career, after a crushing rap battle defeat and critical consensus at an all time high, choosing to adorn himself with the word ‘GLORIA’ speaks volumes of his position in popular culture right now.

Scroll through the gallery above to see all the rest of Lamar’s greatest fashion moments.