Interactive Strength (TRNR), a Nasdaq-listed fitness equipment manufacturer known for its CLMBR and FORME brands, has announced a groundbreaking move into the Web3 space. The company is launching what it claims to be the world’s first artificial intelligence (AI) cryptocurrency treasury.

To establish this treasury, Interactive Strength has entered into a Securities Purchase Agreement to raise up to $500 million in capital specifically for acquiring Fetch.ai (FET) tokens. This strategic acquisition aims to make Interactive Strength the holder of the world’s largest corporate AI token treasury. The company has already initiated the acquisition of FET tokens, securing an initial $55 million investment from private equity firm ATW Partners and crypto market maker DWF Labs. While the exact amount invested to date has not been disclosed, Interactive Strength has committed to full transparency and will share complete details in a U.S. Securities and Exchange Commission filing.

Trent Ward, CEO of TRNR, emphasized the significance of this move, stating, "AI is the biggest technological leap in our lifetime." He further added, "We believe our strategy to acquire a significant number of FET tokens could dramatically accelerate our mission to create significant long-term value for TRNR shareholders."

Fetch.ai is recognized for developing the world’s first decentralized large language model (LLM) designed for autonomous AI actions across critical industries such as medical research, energy, and finance. The decentralized nature of Fetch.ai's platform was a key factor for Interactive Strength. Ward explained, "Our belief is that decentralized AI infrastructure offers a competitive edge in terms of scalability, data privacy and community-driven innovation."

According to Ward, the fitness industry is particularly "ripe" for the integration of AI automation. He envisions AI enabling "adaptive workout plans to real-time form correction and AI-enhanced coaching." To realize this vision, Interactive Strength has formed a strategic technology partnership with Fetch.ai. Their collaboration will focus on co-developing AI agents to power personalized fitness and training services at scale.

Ward clarified that this initiative is not a departure from TRNR's core business but rather an "evolution within it." He indicated that early shareholders perceive this as a "high-upside, forward-looking bet that complements our existing value proposition."