India’s online commerce sector is set to skyrocket from $30 billion in 2020 to $300 billion by 2030, contributing to what is now being dubbed a $1 trillion digital consumer opportunity, according to a new report by Bessemer Venture Partners titled Click, Watch, Shop: The Consumer Opportunity in India. The report attributes this dramatic growth to a trifecta of tech adoption, evolving demographics and progressive policy changes, factors that have enabled the rise of consumer-first platforms and brands across sectors. Companies like Swiggy, Urban Company, Boldfit, and Vetic are just some of the new-age players capitalising on this momentum.

“India presents a $1 trillion digital opportunity. The emergence of multiple consumer marketplaces, platforms, and new-age brands in the past decade is a testament to the growing aspirations of an emergent India,” said Anant Vidur Puri, Partner, Bessemer Venture Partners. “This makes us exceptionally optimistic about the potential for many more consumer plays to emerge in the coming years.”

At the heart of this transformation is online commerce. Once seen as a niche option for digitally savvy consumers, e-commerce has gone mainstream and is now reshaping consumption patterns across price points and geographies.

Quick commerce platforms like Zepto, Blinkit, BigBasket, and Swiggy Instamart have added an entirely new layer to India’s digital consumption story. A new trend is also emerging within this space, verticalised q-commerce, where startups like Snabbit, Swish and Slikk focus on niche, category-specific deliveries.

Meanwhile, D2C brands are increasingly targeting an aspirational “mass-premium” audience, offering quality, value and uniqueness across categories like health, fitness, food, personal finance and even pet care.

India is also undergoing a content revolution. In the past five years, short-form video platforms have witnessed a 3.6X surge in daily active users, positioning themselves as serious competitors to mainstream digital entertainment platforms. The report highlights that virtual tipping, UPI autopay, and frictionless micropayments are on track to become a $1.5 billion opportunity by 2029, enabling content creators and platforms to experiment with monetisation models beyond traditional ads.

Once considered discretionary, consumer spending in categories like fitness, mental health, and pet care is becoming mainstream. Health-focused food and beverages alone have grown from 11% to 16% of total F&B spends, as Indian consumers increasingly prioritise preventive wellness and nutrition.