Global apparel and lifestyle brand Hurley has announced an electrifying collaboration with world-renowned drummer and producer Travis Barker, set to launch in 2025. This partnership marks a significant moment for Hurley as Travis Barker steps in not only as the creative force behind a limited-edition capsule collection but also as the brand's first-ever global brand ambassador. The collaboration aims to capture the counterculture spirit of Southern California, blending Barker's distinct influence with Hurley's established surf heritage.

The highly anticipated Hurley x Travis Barker collection is designed to reflect Barker's unique personal style and artistic sensibilities. It features a range of apparel including tees and sweatshirts, intricately adorned with design elements such as camo print, iconic skull motifs, classic old English graphics, and bold checker prints. These pieces are complemented by wardrobe staples inspired by Barker's own fashion choices, such as classic chino pants, versatile shorts, and stylish overalls, all carrying the unmistakable mark of his influence.

Beyond everyday wear, the collection extends into punk-inspired surf and swimwear, which notably incorporates Hurley's award-winning boardshort technology, ensuring both style and performance. To complete the look, a comprehensive line of accessories will be available, featuring sunglasses, footwear, and headwear, each piece echoing the collection's core themes and Barker's edgy aesthetic. This limited-edition drop promises a cohesive and impactful statement.

Travis Barker's connection with Hurley is deeply rooted, spanning several decades and intertwined with the shared history of Southern California's vibrant pop-punk and surf scenes. During the early 2000s, when Blink-182 was dominating stages on the Warped Tour, Barker was frequently seen wearing Hurley tees, embodying the California cool lifestyle that defined the era. This long-standing, organic relationship has now culminated in an official partnership, bringing together two influential forces in their respective fields.

Joey Gabbay, CEO of Bluestar Alliance, Hurley's parent company, expressed his enthusiasm for the collaboration. "This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," Gabbay stated. He further emphasized, "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication."

The campaign accompanying the collection captures the synergy and authentic chemistry between Hurley and Barker. Shot at Barker's personal recording studio and on the streets of California, the visuals feature him among the musical instruments pivotal to his career, alongside his personal collectibles like cars, bikes, and motorcycles. These elements are thoughtfully incorporated to highlight Barker's storied career, his rebellious personal style, and the shared passion for creativity and innovation that both he and Hurley champion.

Travis Barker himself shared his perspective on the collection, stating, "This collection represents everything I love about the lifestyle I've carved out for myself. It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works." He added, "It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."

The Hurley x Travis Barker Collection is now available globally for purchase through hurley.com and at select retail locations. The price range for items in the collection is set between $50 and $125. For further information and updates, enthusiasts can visit the official Hurley website or follow the brand on its social media platforms including Facebook, Instagram, TikTok, Threads, and X.

Born from water, Hurley was founded in Huntington Beach in 1999 with the core principle of empowering and fueling the voice of the next generation. Through an inclusive lens, Hurley has partnered with some of the world's best musicians, surfers, and skateboarders, evolving into a global youth culture brand with deep roots in the beach lifestyle. Known for its disruptive innovation, Hurley blends style and performance, setting a global benchmark in and out of the water.

Travis Barker is an acclaimed American musician and producer, recognized for selling millions of records with his bands blink-182, Transplants, and +44, as well as a successful solo artist. Widely regarded as one of the greatest drummers of all time, Barker has distinguished himself as a uniquely versatile drummer, producer, and collaborator across a multitude of music genres, including hip-hop, alternative rock, pop, dance, and country.

Bluestar Alliance, LLC, founded by Joseph Gabbay and Ralph Gindi in 2006, is a global brand management company. It owns, manages, and markets an extensive portfolio of premium fashion, lifestyle, and consumer brands, which collectively account for over $10 billion in global retail sales. Bluestar Alliance leverages its network of domestic and international partners to grow both niche and established brands into worldwide lifestyle entities. The company oversees a portfolio of more than 500 licensees and an expanding branded retail platform of over 500 stores across North America, Europe, Australia, South America, Asia, the United Arab Emirates, the Middle East, and India.