With Topshop’s return making headlines and nostalgia for past eras on the rise, we’re taking a moment to revisit the defining trends of the 2010s.

Camo print was a regular feature in London back in the day. From khaki cargo pants to sneakers, it dominated the high street like no other daring design.

Camo print first broke into mainstream fashion during the 1960s and 70s, embraced by anti-war protesters and the burgeoning counterculture scene.

 By the 1990s, avant-garde designers like John Galliano and Jean Paul Gaultier were elevating the pattern, fusing practical military origins with high-fashion innovation.

 In the 2000s, luxury labels such as Valentino and Christopher Kane reinvented camo with vibrant neon shades and sumptuous fabrics. More recently, streetwear pioneers, including Virgil Abloh’s Off-White and Demna Gvasalia’s Balenciag,a have reimagined the look, further cementing its reputation as an enduring, transformative element in contemporary fashion.

However, it can be a challenge to style camo print without looking like you’re stuck in an age of pencil skirts and coral-coloured statement necklaces. 

So, we’re here to help. Discover the best ways to style camo below and revisit the print with panache.