Get an exclusive look at Gucci‘s Resort 2026 fashion show from Florence, held at the Archivio Gucci building.
By Mackenzie Richard
PROS
– Honors late-’60s/’70s Gucci codes while nudging them forward; never felt like a museum piece.
– Wide-shouldered, belted coats paired with sequined negligees delivered the collection’s signature tension of structure and sensuality.
– Stand-out makeup direction, sharp new eyewear, and the debut of a yet-to-be-named handbag give retail punch right out of the gate.
– Archival building backdrop reinforced the “respect the house” narrative and elevated the overall experience.
– Plenty of covetable pieces (those bras, the coats) that translate easily from runway to selling floor without diluting brand DNA.
Cons
– Still missing that single creative force who can fuse all the references into one unforgettable, unmistakable statement.
– In an era of relentless archive-mining, the collection risks blending into the heritage chorus instead of leading it.
– Momentum is present, but evolution feels incremental; future-facing ideas take a back seat to reverence for the past.
Heritage-in-Motion & Florentine Reverence
In a moment when heritage can feel like a crutch, Gucci’s Cruise 2026 collection made a convincing case for heritage as momentum. When a house as storied as Gucci returns to Florence, heritage becomes less a safety net than a launch pad. Staged inside Archivio Gucci—the archive-turned-crucible where past, present, and future converge—Cruise 2026 opened with a proposition: continuity and change can move in parallel. Decades revealed themselves in streamlined flashes of late-’60s rigor and ’70s sensuality, power shoulders cinched by swaggering belts, Hollywood-bright sequinned négligés peeking from under utilitarian coats. The message felt clear: this was not nostalgia for its own sake, but heritage in motion, bending forward.
Yet the collection’s real friction—its most compelling electricity—lay in the dialogue between structure and seduction. Broad-shouldered wrap coats ceded the runway to bias silk slips; a new Giglio bag, named for Florence’s lily emblem, promised immediacy while nodding to leatherwork lore. Each gesture honoured the archive while testing its elastic limits. Still, in a luxury landscape crowded with brands rewriting their origin stories, a question lingered: did these beautifully calibrated contrasts resolve into a singular, unforgettable thesis, or did they risk dispersing into the atmosphere?
THE WRAP-UP
Gucci Resort 2026 was a confident, beautifully staged reflection on legacy. The setting amplified the message: respect the past, don’t reenact it. From sharp tailoring to sequined slips, the collection held an undeniable allure, with accessories—makeup, eyewear, and what appears to be a new handbag launch—executed with standout clarity.
In the end, this wasn’t a reinvention of the house. It was a refined continuation. A reminder that a great archive isn’t just something to lean on—it’s something to build from. Whether this team can shape that into a distinct future for Gucci remains an open question—but one worth watching.
