The is set to become a game-changer in cultural tourism in 2025 as Egypt prepares to officially open the largest archaeological museum in the world dedicated to a single civilization. Scheduled to open its doors on July 3, 2025, the museum promises an immersive journey through ancient Egyptian history, highlighted by the complete collection of displayed for the first time in one place.

As part of its strategic revival plan, Egypt is showcasing its robust tourism offerings at , with a particular focus on the Chinese travel market. The is promoting renewed accessibility, improved infrastructure, and culturally tailored visitor experiences to attract a new wave of international travelers.

According to the authority, China remains one of Egypt’s most significant tourism markets, and efforts are being intensified to make the country more welcoming to Chinese tourists through enhanced flight connectivity, Mandarin-speaking guides, and customized travel itineraries.

The Grand Egyptian Museum is more than just a showcase of antiquity—it represents a fusion of heritage and modern innovation. Located near the Giza Pyramids, the museum spans 500,000 square meters and houses over 100,000 artifacts. During its soft opening in 2024, the GEM welcomed over 5,000 guests daily, providing access to the Grand Hall, sculpture gardens, and limited exhibits.

The official grand opening in 2025 will unveil the museum’s full range of attractions, including:

This major cultural milestone is expected to not only elevate Egypt’s tourism profile but also inspire a new generation of heritage tourism worldwide.

Beyond its ancient marvels, Egypt is a multidimensional destination with something for every kind of traveler. Visitors can explore a spectrum of experiences ranging from serene Nile cruises and desert safaris to luxurious beach resorts along the Red Sea.

Highlighted tourism experiences include:

This comprehensive mix caters to culture seekers, adventurers, families, wellness tourists, and business travelers alike.

To support its ambitious tourism goals, Egypt has expanded its . Direct flights now connect major Chinese cities with Cairo, and upgraded international airports across Egypt enable smooth arrivals. Ground transportation services, including high-speed trains and tourist-friendly bus networks, are designed to offer comfortable access to all key destinations.

The tourism authority is also promoting digital enhancements, such as simplified visa procedures and multilingual mobile guides, to further streamline travel for international guests.

Egypt’s presence at ITB China 2025 marks a renewed commitment to the Asian travel market. With Chinese arrivals rebounding, the country is positioning itself as a top-tier travel destination offering safety, authenticity, and value.

At the upcoming trade show, the will host an official press conference featuring new destination campaigns, updates on the Grand Egyptian Museum, and collaborative opportunities for Chinese travel agencies, airlines, and tour operators.

With strong cultural ties, enhanced infrastructure, and the landmark opening of the Grand Egyptian Museum, Egypt is ready to welcome the world—especially its Chinese visitors—into a vibrant new chapter of discovery and exploration.