💡Want to learn more from Glow Recipe? Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands, including Glow Recipe and other innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now!
Key ingredients include 3% niacinamide for reducing dark spots and hyperpigmentation associated with sun exposure, as well as improvement of texture and minimizing the appearance of pores.Glow Recipe
Launched during the brand's Glow Global Conference (where Glow Recipe also unveiled its Glass Balm Collection), Dewy Flush is available in two color variants: Watermelon Flush, a soft, peachy-pink, and Berry Flush, a berry-plum.
Key ingredients of both variants include:
The Dewy Flush launches are an extension of Glow Recipe's Glow Hues collection, which began in 2024 with the Watermelon Glow Niacinamide Hue Drops.
During a special session of Beauty Accelerate 2025—Glow Recipe x MAËLYS: Category-defining Buzz Brands—Anna Vorrias, senior vice president of brand for Glow Recipe, and Jessie Reder, SVP of product development and regulatory at MAËLYS, will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.
This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.
Glow Recipe is a key player in the K-beauty movement, and continues to make waves with its latest product launches and expansions. The brand recently unveiled new additions to its best-selling line, including innovative formulations designed to boost hydration and promote glowing, healthy skin. On the business front, Glow Recipe announced expanded retail partnerships, making their cult-favorite products more accessible than ever. For beauty professionals, this reaffirms Glow Recipe’s position as a leader in introducing cutting-edge, ingredient-focused skincare to the global market. Keep an eye on their growing influence as they set new standards in the beauty industry.
MAËLYS has been making waves in the beauty industry, earning a reputation for its innovative body care solutions that celebrate confidence and self-love. Recently, the brand launched its much-anticipated cellulite-targeting serum, which has already received glowing feedback from professionals and customers alike. Known for formulating highly effective products backed by science, MAËLYS continues to push boundaries with its commitment to inclusive beauty and cutting-edge formulations.
Glow Recipe announced Anna Vorrias as its new senior vice president of brand, effective January 21, 2025.Glow RecipeGlow Recipe announced Anna Vorrias as its new senior vice president of brand, effective January 21, 2025.
Vorrias will work closely with co-founders and co-CEOs Sarah Lee and Christine Chang, overseeing the brand team, including design, Ccontent, PR, product development, and marketing.
With over 20 years of marketing experience, Anna has held leadership roles at major beauty brands such as AERIN Beauty, Fresh-LVMH, Marc Jacobs, Calvin Klein, and L’Oreal Paris. Most recently, she served as global GM at AERIN Beauty, driving strategic growth while maintaining its luxury identity.
“I’m beyond excited to join Glow Recipe’s talented team and contribute to their next chapter of innovation and growth,” said Vorrias.
Jessie Reder is a seasoned product development expert with over 20 years of experience in body, face, hair, and color cosmetics.
With a degree in ethnobotany from UC Davis and an MBA in Marketing from UCLA, she excels in crafting unique ingredient stories and identifying market opportunities.
Jessie Reder is a seasoned product development expert with over 20 years of experience in body, face, hair, and color cosmetics.MAELYSAs SVP of product development and regulatory at MAELYS, Jessie has driven the creation of clinically proven body care products celebrated for their innovative textures, bold fragrances, and sensorial appeal.
Previously, she played a key role at Algenist, developing the first clinically proven Vegan Collagen, and held product development positions at Alterna Haircare and Freeman Beauty.
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!
