All of a sudden, Vishwambhara is being called India’s biggest Socio-Fantasy Adventure. An "epic book" was today released by UV Creations at Cannes 2025. The same has been dubbed as Mega mass crossing borders.

But is the Cannes promotion a rare occurrence? It is absolutely normal and highly common for movies to be promoted at the Cannes Film Festival. Cannes isn't just about screening prestigious films for awards; it's also a massive marketplace and a prime promotional platform.

The cost for producers to promote their films at Cannes can vary wildly depending on the scale of their film, their objectives, and how extensively they choose to promote it. It can range from a few thousand dollars for independent filmmakers to millions for major studios.

The Chiranjeevi-starring Vishwambhara is yet to lock its release date.