The Ghana Tourism Authority (GTA) will partner the Tribe Culture Festival 2025 in the United States, offering official endorsement and on‑site representation at the flagship event scheduled across New Jersey and Pennsylvania.

Aligned with Ghana’s Black Star Experience and timed alongside the FIFA Club World Cup and 2026 FIFA World Cup build‑up, the collaboration aims to fuse football, music and commerce to strengthen connections between the continent and Ghanaian‑American communities.

Tribe Culture Festival unfolds in two parts on Sunday 6th July 2025 at Hinchliffe Stadium, Paterson, NJ. From 9 am to 4.30 pm the focus will be on 'Cup Quest’ featuring family‑friendly soccer clinics, cultural panels, youth matches and a vibrant Vibe Market. From 5 pm to 11 pm it transforms into a 21+ music and nightlife experience, highlighting Afrobeat, Amapiano, Hip‑Hop, Reggae/Soca, live DJs and creative activations  .

The event is expected to draw over 10,000 attendees from across New Jersey, New York, Pennsylvania and beyond, with over 100 vendors and an estimated digital reach of 5 million.

Tribe Culture Festival is an annual multicultural celebration aimed at uniting the global Black Diaspora through sport, culture, and commerce. This year’s event is part of a broader series of activations, timed to coincide with major international football tournaments.

According to a letter dated 25th June 2025 from GTA, the Authority will formally endorse the festival as part of its Black Star Experience campaign, provide an on‑site booth and branding, ensure senior official participation in opening ceremonies and press coverage, and lead a CEO delegation to foster city‑level partnerships in Paterson and Philadelphia

The collaboration supports Ghana’s strategic agenda to boost tourism, diaspora engagement and cultural promotion ahead of global sporting events. It offers Ghanaian performers, entrepreneurs and creative professionals access to an influential audience across key North American diaspora communities.

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