In the bustling streets of Oshodi, Lagos State, a dedicated, committed group of volunteers did not only give back to the society though distributing of meals, but it also fostered a renewed sense of hope and solidarity in the lives of citizens.

Once a month, through a locally driven initiative, hundreds of residents receive freshly prepared meals, a sense of connection and compassionate support, all under the shared objective of feeding the community.

Feed the community’s team, a notable charity volunteers was live at Oshodi Market with its team on Saturday, to put a smile on the residents’ faces by distributing free delicious meals and drink to them.

The participants made up of influencers, see this act as a way of giving back to the society especially during this hard time. The event started with the volunteers dressed in costumes to interact with the market women and commuters in the market to announce what they were doing and why they were here.

The Founder, O’Care, Blessing Oke, utilised superhero costumes as a symbolic gesture to demonstrate their commitment to serving others while Claire AI, who is also one of the volunteers,  embodied the role of an Artificial Intelligence (AI) robot to put smile on their faces, while the remaining team members (Lady Veee, Legend, Dorathy) were dressed in elegant attire to collectively convey a sense of unity and purpose.

Speaking to Marketing Edge On TV exclusively, the team emphasised the importance of sharing and providing meals to those that are in need. The charity aims to combat hunger by providing meals to hundreds of people in market areas, with some relying on it as their only dally meal. 

Blessing Oke known as Ocare (the everyday hero), believes that this kindness gesture is a way of interacting with people in the community, providing assistance as well as brand recognition for the foundation.

“The purpose of the event is to interact with the community members, just like the theme. This is the little way we can give to the community and for us to be recognised as a brand to be reckoned with”, she said

However, she further saiud the foundation did not only participate in ‘feeding the community but also performed other charitable activities like empowering people financially.

“ Feeding the community is just an aspect of O’care feeding to the community. There are other programmes like visiting playgrounds to give out gifts to children, support businesses, and so on”, she added.

Although, this is not the first time they are embarking on such a charitable act, even if it is self- funded but seeking collaborations, partnerships, funding as well as sponsorships for future editions.

Marie Claire Agbor also known as Claire AI acknowledged the challenges faced such as crowd control and misunderstanding the people have of the initiative but also added that the team is well-trained to handle it and “we are ready for the job”.
“Sometimes to control the crowd can be a bit stressful or the people being fed may not understand the purpose. There is a lot of pressure but we are trained to handle it.”

In addition, she stated that the event occurs monthly, with the Intention of increasing to weekly or even daily if sufficient sponsors are secured.

Alloysius Etim, known as Legend, noted that the charity’s tangible result is feeding people in a time of hunger, which is a form of community service, “ People are happy, fed and praying for us”. A key impact is the positive feedback from the people who have benefited.

Patience Edobor known as Lady Veee, one of the volunteers also mentioned that the event aims to “‘put smiles on people’s faces” due to the current economic hardships.

“We have been doing charity work for a long time,, but only recently started publicizing it, to encourage others”. Despite personal setbacks like job loss, Lady Veee remains committed to helping others, inspired by the help she received in the past. 

This initiative extends beyond the provision of food; it is fundamentally about upholding human dignity and demonstrating genuine care. Every individual deserves to be recognized and supported.”