Saturday, May 24, 2025

Florida, California, New York, Texas, and Colorado are leading the surge in U.S. domestic tourism growth in 2025 by providing travelers with an exceptional blend of rich cultural experiences, breathtaking natural escapes, and enhanced safety measures. These states attract a diverse range of visitors seeking meaningful vacations that balance exploration with comfort and security. Economic caution and evolving traveler preferences have intensified demand for destinations that offer accessible, immersive, and safe environments, positioning these key states as top choices for summer getaways across the country.

According to the survey, 53 percent of American respondents plan to explore domestic destinations during their summer holidays, while only 25 percent anticipate international travel. This contrast reflects a broader trend among travelers who prioritize financial prudence alongside the practical benefits of traveling closer to home. Domestic travel reduces the complexities of international border restrictions, visa requirements, and long-haul flights, allowing for more straightforward and flexible vacation planning.

The trend also underscores Americans’ renewed interest in rediscovering their own country’s diverse regions, from scenic nature retreats to vibrant cultural hubs. Many travelers are opting for slower-paced vacations that emphasize quality time, personal growth, and meaningful interaction with local environments and communities.

The average planned trip duration for summer 2025 hovers around one and a half weeks, with typical travel parties comprising about two to three individuals. This smaller group size supports more intimate and tailored experiences, such as family reunions, visits with close friends, or quiet escapes into nature.

Popular vacation activities include spending time outdoors, such as hiking, camping, or beach visits, attending regional festivals or events, and exploring cultural landmarks. These choices align with the expanding interest in “slow tourism,” which encourages travelers to engage deeply with their surroundings, savor local customs, and reduce the rush and stress commonly associated with traditional sightseeing tours.

Americans are approaching travel planning with increased foresight and intentionality. Seventy-one percent of respondents indicated they will book their summer vacations at least two months in advance, a move aimed at securing better rates, ensuring availability, and reducing last-minute hassles.

When it comes to lodging, hotels continue to dominate as the preferred option, favored by 58 percent of travelers for their dependable services and amenities. Vacation rentals, appealing for their privacy and flexibility, attract nearly a quarter of travelers. This variety of accommodation choices reflects a desire to balance comfort, convenience, and unique experiences.

Technology is increasingly woven into the fabric of travel planning. Approximately 22 percent of travelers have already utilized artificial intelligence (AI) tools to aid in arranging trips, while 25 percent plan to leverage these technologies soon. AI-driven platforms provide personalized recommendations for destinations, activities, dining, and more, enhancing the traveler’s ability to customize vacations according to individual preferences.

AI is also influencing travel insurance decisions, with 19 percent of respondents having used AI tools to evaluate coverage options and 26 percent considering this approach for future travel protection. The integration of AI signifies a shift toward more data-informed, efficient, and user-friendly trip preparation.

With travel activity picking up globally, safety and security remain foremost concerns for many Americans. Common worries include losing belongings, facing unexpected travel disruptions, and encountering fraudulent schemes. In response, 41 percent of travelers plan to purchase travel insurance or protection products to mitigate these risks.

This proactive approach to safeguarding travel investments highlights a growing awareness that thoughtful preparation is key to a successful and worry-free vacation experience.

Beyond practical considerations, Americans are increasingly driven by emotional and cultural reasons when choosing destinations and experiences. Key motivations include:

This move toward purpose-driven travel reflects a deeper desire to create meaningful, transformative experiences rather than simply “checking off” popular tourist sites.

The travel landscape in 2025 points toward a new era of American tourism defined by intentionality, comfort, and security. By focusing on domestic destinations, travelers are rediscovering the rich tapestry of experiences available within their own borders. The growing acceptance of AI tools and increased use of travel protection demonstrate a willingness to embrace innovation while prioritizing peace of mind.

Florida, California, New York, Texas, and Colorado are driving U.S. domestic tourism growth in 2025 by offering travelers rich cultural experiences, stunning natural escapes, and enhanced safety measures. These factors align with evolving traveler preferences for meaningful, secure, and accessible vacations.

This thoughtful approach to travel planning and execution may well signify a turning point, where Americans balance the desire for authentic, memorable journeys with practical considerations, ensuring that summer vacations are not only enjoyable but also meaningful and well-protected.