GT USA Integrated Link, a subsidiary of Gold Treats, has launched the Gold Treats App, an innovative dual-purpose platform that seamlessly integrates secure escrow payments with advanced social communication features.

The app, spearheaded by Nigeria-born, US-based tech visionary Gold Okechukwu Stanley Obiefuna, is set to transform the digital transaction landscape by fostering unparalleled trust and security among users.

Fielding questions from reporters at a media briefing held at ONYX Hall, Black Diamond, Victoria Island, Lagos, on Tuesday, Obiefuna described the launch as a response to the growing demand for applications with seamless and secure payment in the face of alarming numbers of online payment fraud cases.

According to him, given that online payment fraud is expected to reach $343 billion worldwide between 2023 and 2027 (Juniper Research, 2022) and that Nigeria’s thriving digital ecosystem is struggling with a lack of trust, the Gold Treats App stands out as a dependable resource that offers a secure environment for smooth transactions in an intuitive yet extremely interactive platform.

Obiefuna revealed that the Gold Treats app is specially designed to empower consumers, businesses, and merchants, emphasising that the app combines cutting-edge escrow functionality with robust communication tools, ensuring every transaction is secure and transparent.

”Gold Treats App redefines online commerce with its escrow payment system, acting as a neutral third party to safeguard funds until all transaction terms are fulfilled. This eliminates the risk of fraud, offering peace of mind to buyers, sellers, and service providers alike.

”Beyond escrow, the platform supports direct payments, seamless gifting, and token-based merchant transactions, catering to diverse user needs with unmatched flexibility.

”The app’s social communication suite further enhances trust by enabling voice and video calls with privacy-first features, such as screenshot and screen-recording controls. Users can validate items or services in real-time, bridging the gap between virtual and tangible interactions.

”With a user-friendly interface, transparent transaction tracking, and risk-based KYC/KYB processes, Gold Treats App ensures a frictionless experience tailored to modern digital demands,” he said

This cardless merchant payment helps users to generate tokens for cardless
transactions – make payment for products and services seamlessly.

Obiefuna, who is also the CEO of Gold Treats Nigeria, while sharing his vision at
the launch said, “The launch of Gold Treats is a pivotal moment in our mission to create a safer, and more trusting digital marketplace. By blending robust escrow payments with secure communication tools, we eliminate pain points and empower users to transact with confidence.

Gold Treats App is not just an app—it’s a movement toward a secure and seamless global
payment ecosystem.”