He says Wrexham are a financial juggernaut in the Championship, with revenue surpassing clubs like Hull and Swansea, and nearing QPR, even based on their League Two accounts.

Their income is expected to grow significantly in the Championship due to a tenfold increase in TV revenue and potential sponsorship boosts from their “Welcome to Wrexham” series.

Despite lacking parachute payments or a large stadium, they are projected to have a revenue budget of a top 10 side in the second tier.

However, their ambitious transfer plans, linked to high-profile players like Tom Cairney and Danny Ings, face scrutiny under Profitability and Sustainability Rules (PSR).

While they can likely absorb losses within the £39m three-year limit, they’re up against clubs with owners willing to inject substantial funds weekly, like Middlesbrough and Bristol City.

He feels the Championship presents a much tougher challenge than they have experienced in the lower leagues, where Wrexham’s financial power helped them dominate.

They’re transitioning from a big fish in a small pond to a competitive player in a larger lake essentially.

“You can gut your way out of the National League…” 💰

“League Two…” 👊

“League One…” 💪

“The Championship is a completely different beast” 😳@KieranMaguire gives his take on how Wrexham will fair in the Championship👇

🔗 https://t.co/3vX06CB4So#WxmAFC pic.twitter.com/reEPk7eDG1

— Second Tier podcast (@secondtierpod) June 29, 2025

: “We’ll start positively by talking about FC Hollywood themselves, Wrexham, who I’m definitely going to be talking about a lot for the foreseeable future. I can almost guarantee that.

“We all know they’ve got a lot of money, Kieran, but give us an idea of how big this juggernaut is in championship terms and how much bigger it could get over the next year or so.”

: “Yeah. I think Wrexham is intriguing. If I put them on my little spreadsheet that I’ve got in front of me now, they would already be in the sort of the bottom of the second quartile of Championship clubs. They’re generating more money than the likes of Hull and Swansea. They’re a wee bit behind Boro, but again, they’re head of probably around about the same as QPR.

“And that’s with League Two money because we’ve only seen their League Two accounts, and there will have been an uptick in League One.

“And there’ll be another, uptick when they move to the Championship next season, because for every £1 they were generating from the League Two TV deal, you get 10 in the Championship, and that can only be a benefit.

“And I would imagine there will be some clauses in the contracts that Wrexham have with sponsors that will increase the amount of sponsorship money because there’s going to be a new series of Welcome to Wrexham and there’s going to be some big kids in town.

“So I would say they will be probably certainly top 10 as far as revenue is concerned. They don’t have the benefit of parachute payments. They don’t have the benefits of a big stadium. So that will counteract some of the issues. But, yes, I think there’ll be a competitive budget next season.”

: “Yeah. Well, we’ve heard already heard some big words from the likes of Rob McElhenney, the co-owner, saying he doesn’t know the the meaning of the word consolidation and stuff like that, and they’ve been linked with several big names so far this summer.

“Basically, any Premier League player in their mid 30s who is out of contract has been linked with Wrexham over the past few weeks.

“And while they haven’t made too much of a splash in the transfer market just yet, if they were to go out and essentially get a whole new team of recognisable names like your Tom Cairneys, your Danny Ings, and what have you, would they still be fine in terms of PSR rules in your book?”

: “Yes. We don’t know how much they lost last season. But, you know, they were losing a hundred grand a week in League Two, but that’s they’re not alone in that.

“The likes of Salford were were doing the same. Stockport lost even more. You’re allowed to lose £39million over three years in the Championship for a club that’s been in the EFL for three years.

“So they they probably arriving with losses, yeah, perhaps somewhere in the region of £10m to £12m.

“So therefore, they can afford to lose more money.

“I think the the big issue for them is that you are against some pretty senior citizens.

“You’re up against clubs where the owners have been quite happy to put in 3-4 hundred grand a week.

“Steve Gibson at Boro, Bristol City, even the likes of Preston and Millwall, they’ve been losing a million pounds a month.

“And whether Reynolds and McElhenney, a) have the capacity to do that, and b) have the willingness to do that, that they’ve done very well out of Welcome to Wrexham.

“I’m not saying they’re being bad owners. Far from it. They’ve been absolutely brilliant. There’s a buzz about the the town. Anybody who’s been connected to Wrexham will know has not been seen for many, many a year.

“But all of a sudden, it becomes a completely different beast.

“You’ve got some clubs, and then when we think about Fulham with Mitrovic a few seasons ago, at the time, that was the biggest ever contract in the championship over a hundred grand a week for a second tier club.

“Jamie Vardy was probably on more than that when Leicester were promoted a couple of seasons ago.

“So, yes, they will be connected with some big clubs, but at the same time, they’re gonna find it not as easy.

“You can buy your way out of the National League. You can buy yourself out of League Two. You can buy yourself out of League One because you have different cost control rules. Championship, completely different beast.”

: “Yeah. That’s basically what we’ve been saying for weeks. We’ve got a fair bit of blowback from Wrexham fans along the way, but that that is exactly the case, isn’t it?

“And, you know, you can talk for days about who they’re going to sign and what big names are gonna be coming through the door, but they’ve basically gone from being a big fish in a small pond to now being a big fish in a lake. Do you know what I mean?”

: “Yeah. And, again, if you look at the caliber of some of those clubs that have come down, remember, Leicester City won the Premier League ten years ago.

“Leicester City were in the quarter finals of the European Cup nine years ago.

“We’ve got clubs where they are used to to getting 30,000 people a week turning up and the benefits that that brings. Now what has happened at Wrexham… absolutely fantastic, but it is a different beast.

“You are coming up against international players as opposed to players who have done extremely well for Wrexham and I’m not taking anything away.

“But if I was Wrexham, yep, anything mid table or above would be a good season.”

: If you can just buy your way out of league one, Huddersfield would’ve gone up not Wrexham…they came in 10th

: Anything that isn’t relegation is a great season. Let alone midtable

: Bite your hand off now for 17th

@JoeMac2323: You wanna say they bought their way from the National League & League Two? Eh ok, but money guarantees nothing. You can’t say they “bought” their way out of League One when all the “experts” had them 16/17 preseason