What can’t Law Roach do? The one and only image architect’s passion for fashion and ironclad work ethic have undoubtedly catapulted him into a league of his own. We’ve seen his brilliance manifest in the form of luxurious red carpet looks worn by his high-profile clientele, namely Zendaya. The world has also witnessed the expansion of his creative genius via his book How to Build a Fashion Icon: Notes on Confidence from the World’s Only Image Architect and stints on reality television shows like HBO’s Legendary and RuPaul’s Drag Race. Throughout his growing tapestry of professional endeavors, the Chicago native has continued to impart the knowledge he’s picked up along his life’s journey, and his latest partnership with healthcare brand ZYRTEC® is no different. This collaboration finds the two teaming up to showcase how those who suffer from seasonal allergies, like himself, can combat their allergies while still enjoying springtime with the help of the allergy relief brand.

“What excited me about this partnership is that it’s authentic and something that I feel has helped improve my quality of life, to be quite honest. Especially as someone from the Midwest, where we experience all four seasons, we suffer through the winter to be excited by the spring. You can’t have that excitement if you are the sniffy, sneezy friend. It’s helped me overcome something I’ve dealt with since I was younger, something I really didn’t understand, that I fought against taking medicine for. It has become an essential that's always next to me and in my bag, and especially for travel and when I'm working with clients.”

Oftentimes, people associate the spring season with warmer weather, pastel colors, and, of course, all things floral. While ZYRTEC® is Law’s latest style accessory of the season, when it comes to fashion, the only accessory he’s excited to see folks flaunt is that of happiness.

“I just want to see people happy, and whatever that means, you’re wearing. Whether that's florals, bloomcore, bright colors, white, or neutrals, whatever it is, I just want to see happiness and smiles on people’s faces. I just want to see people enjoying life and being happy. It wasn't that long ago when we were all stuck in the house and couldn't be outside and enjoy each other’s company. ZYRTEC® is helping me and others like me become free of those things, where we can just enjoy being outside and around people to fellowship, have fun with our friends, and enjoy the fashion.”

As with any season, Spring ushers in a variety of memories to fondly look back on. When reflecting on his favorite look, which he’s styled for one of his clients and incorporates the aspects of springtime, he’s brought back to Zendaya’s ensemble at the premiere of the 2017 film The Greatest Showman in Australia. Styled in a Butterfly-themed dress from Moschino’s Spring 2018 collection, the actress’s jaw-dropping look remains one of his fondest memories of the season.

“We were at the premiere in Australia for The Greatest Showman, and Zendaya was wearing this Moschino dress that looked like a monarch butterfly. As she was doing an interview, a real butterfly came and gently sat on top of her head, and it was the most surreal, serene moment. That's what I think about when I think of springtime: the weather changing, the blooms, being out, being beautiful, and feeling beautiful. That's my fondest memory of this time of year and that feeling.”

From viral moments on the red carpet to prolific ensembles that tell stories within themselves, Law Roach’s impact and influence on the fabric of popular culture continue to shape culture as we know it. As he continues to inspire the world through his gifts, it’s worth noting that the influence of his upbringing continues to be the foundation for the image architect whose ascendancy knows no bounds.

“When I think about growing up, it was all about simple things. It was all about denim, white T-shirts, and white sneakers, and just being out and feeling put together but also relaxed. Being from Chicago, I come from a place where fashion is a huge part of the culture. I remember seeing my parents, aunts, and uncles getting dressed up at night to go out and watching that process of women getting their hair done and putting on makeup and men putting on a jacket and tying their shoes. All those things really stick out to me because I had five uncles, and I used to watch them do that. My grandmothers played such a big part in my upbringing and my world, putting me in this world of fashion.”