The Premier League outfit has partnered with Hill Dickinson, a Liverpool-based international law firm, in a major long-term deal to name its new 52,888-capacity stadium at Bramley-Moore Dock as the Hill Dickinson Stadium.

Set to open in August 2025, the stadium will be a hub for sports, entertainment, and cultural events, driving economic growth and job creation in North Liverpool.

The partnership, one of Europe’s largest stadium naming rights deals, reflects shared values of excellence, community support, and global ambition.

Hill Dickinson will also collaborate with Everton in the Community to enhance charitable initiatives, creating a lasting legacy for Liverpool and beyond.

More than football – Hill Dickinson Stadium pic.twitter.com/fb3P8buPc3

— Everton (@Everton) May 16, 2025

CLUB STATEMENT:

Everton Football Club is proud to announce Hill Dickinson as the official naming rights partner for the Club’s new stadium at Bramley-Moore Dock, in a long-term agreement that will see the iconic venue named Hill Dickinson Stadium.

This transformational partnership represents one of the largest stadium naming rights deals in Europe. It brings together two Liverpool institutions, united by a global outlook, a deep commitment to the city of Liverpool, and a shared history that dates back to the very founding of Everton in 1878.

Founded in 1810, Hill Dickinson is a commercial law firm spanning 11 offices across the UK, Europe and Asia. Hill Dickinson’s international growth has been underpinned by the hallmarks that also define Everton – with both organisations striving for excellence, supporting their local communities and delivering long-term positive impacts.

Set to officially open in August this year, the 52,888-capacity Hill Dickinson Stadium will be a new home for Evertonians and a year-round destination for major sport, music, entertainment, business and cultural events. As the centrepiece of the wider regeneration of North Liverpool, Hill Dickinson Stadium will deliver thousands of jobs, attract significant inward investment, and serve as a catalyst for long-term social and economic growth in the city.

“Welcoming Hill Dickinson as our naming rights partner is a bold and strategic step forward. This partnership goes beyond branding – it’s a shared commitment to progress, excellence and the regeneration of our city. Hill Dickinson Stadium will stand as a symbol of Everton’s ambitions, our values, and the global future we are building together.”

The naming rights agreement with Hill Dickinson will create a shared legacy that extends beyond matchdays. Hill Dickinson will work closely with Everton in the Community, helping to amplify the reach and impact of the Club’s award-winning charitable programmes and its own Hill Dickinson Foundation across Merseyside and beyond.

“To put our name to Everton’s new stadium is a once-in-a-generation opportunity We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.

“This partnership is about legacy, ambition, and the power of two globally recognised organisations coming together to make a difference.

“As Hill Dickinson continues to grow internationally, we remain proud of our Liverpool roots – and we are honoured to be part of one of the most exciting waterfront developments in Europe.”

Further announcements will be made in due course, including partnership community programmes, commercial activations and milestone moments leading up to the opening of Hill Dickinson Stadium.

: Bramley-moore or the Dixie… take ye pick 👍 UTFT

: The Dixie

: ???? 💀💀💀💀💀💀💀 Might be the worst stadium name in the world

: Absolutely outstanding sit back and enjoy the fume

: The hilly dick is a great meme potential 😭😭😭😭😭😭

: HD Stadium it is then 👍

: Gonna get absolutely ripped for that name hahaha

: Oh the gift that keeps on giving. “Cya at the Hill dicky stadium soon”. 🤣

: So it’s always going to be called Bramley Moore Dock then

: That is absolutely wank… always be bramley moore

: I’ll still call it Bramley Moore

:
“Where ya goin’ lad?
“Hill Dickinson”
“Hill wat?”
🤣🤣🤣

: Im afraid to say, that’s not a very good name.

: Just rolls off the tongue…. Beautiful! 🤣🤣🤣

: Can we all agree as fans to call it the ‘Dixie Stadium?!’ 👍

: Dick Dock 🤣🤣🤣

: Dick Hill arena 🤣🤣🤣🤣

: Got to be a piss take surely

: The Hill Dicko

: Haha how did yous fuck this up? I know we fuck everything up, but fuck me.

: Why do you ruin everything

: This has to be a joke

: We never make it easy for ourselves

: Yeah, that’s not going to go down well.

: Scrap the move lads let the women have it, we will stay at goodison

: Hilly Dick lol

: I have come across many sponsored stadium names in the past but this one is quite possibly the worst I have heard

@marge3886: Typical @Everton this, we cant even have a nice brand new stadium without calling it something shite

@BHRiggers: Fully aware that I’m rapidly becoming a grumpy old man, but I absolutely hate this. Will we always call it Bramley Moore? Probably. Is it a great commercial deal? Apparently. But for me, this is one of those things that matter more than an extra couple of million in the bank.

What do we reckon?

— Grand Old Team (@grandoldteam) May 16, 2025