Friday, April 18, 2025

Africa Travel Week (ATW) has announced the winners of the highly prestigious 2025 ATW Media Awards, recognizing five journalists who have demonstrated excellence in showcasing Africa’s diverse tourism offerings. Held as part of WTM Africa 2025, the awards celebrate the best in travel journalism, highlighting key themes such as sustainability, wildlife conservation, and tourism challenges across the continent.

A distinguished judging panel, including prominent industry figures such as from , from , , , and from , selected the winners from a competitive pool of entries. The judging panel emphasized the importance of compelling storytelling to help raise awareness and promote Africa’s tourism destinations globally.

, Portfolio Director – Travel, Tourism & RX Africa Marketing, highlighted the essential role of high-quality reporting in promoting Africa’s tourism, stating, “Compelling storytelling is essential for showcasing Africa’s extraordinary destinations and experiences. These award-winning journalists exemplify the highest standards of travel reporting, helping to position Africa within the global tourism conversation.”

Promoting Africa’s Tourism Globally

The ATW Media Awards are open to all media professionals, including journalists, bloggers, videographers, and photographers, who produce content related to African travel. The awards are part of Africa Travel Week’s ongoing initiatives to promote the continent’s tourism offerings to international markets, encouraging more travelers to explore Africa’s rich history, diverse cultures, and stunning landscapes.

These awards also serve as a platform to recognize and celebrate the journalists who contribute significantly to the narrative of Africa’s evolving tourism sector. By highlighting stories that focus on sustainability, wildlife conservation, and emerging destinations, the ATW Media Awards help amplify Africa’s position in the global tourism conversation.