Rachel Jaiven, director of marketing, Häagen-Dazs, joins Dairy Foods for episode 54 of the “Let’s Talk Dairy” podcast. Jaiven discusses ice cream trends and sustainability.

An accomplished marketing professional, Jaiven has more than 17 years of experience in the food and beverage consumer goods category. She is a senior marketing executive at Dreyer’s Grand Ice Cream (formerly a part of Nestlé), a fast-growth U.S. ice cream company, overseeing the Häagen-Dazs brand, offering a product portfolio that generates more than $1.4 billion of retail sales in the United States. 

Jaiven has led the Häagen-Dazs brand since 2020, launching a successful repositioning of Häagen-Dazs, resulting in significant sales and market share growth, and brand equity improvement. 

She holds a bachelor of arts in Psychology from Wellesley College and a masters of business administration from the UCLA Anderson School of Management. A Bay Area, Calif., native, Jaiven lives in Oakland, Calif., with her two kids who agree that “she has the best job in the world.”

During this podcast, Jaiven discusses the following: 

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Brian Berk has been a writer and editor for 21 years. He has served as editor-in-chief of the Music & Sound Retailer and managing editor of Convenience Store News, both the top-circulated magazines in their respective fields. Berk has also held editing and writing roles in drug store retail, photography, and natural health products. Holding a bachelor’s degree from SUNY Cortland and a master’s degree from Quinnipiac University, Berk lives in Port Washington, N.Y., with his wife and two children.