It takes meaningful, timely, and personalized engagement across the customer journey. This is where Viber messaging for business steps in, offering a direct, secure, and engaging way for e-commerce brands to connect with customers. As more consumers rely on their smartphones for shopping, messaging apps like Viber are becoming central to how brands build relationships and drive sales.

With over a billion registered users globally, Viber has evolved into one of the most powerful messaging platforms. Its reach, combined with rich media capabilities and business-friendly features, makes it an ideal tool for e-commerce messaging. Unlike email, which can go unopened, or SMS, which is limited in format, Viber allows businesses to send personalized messages that include images, buttons, files, and links — all in a branded environment.

For e-commerce companies, this means the ability to notify customers about order updates, exclusive deals, or abandoned cart reminders in a format that’s more likely to be read and acted upon. It transforms transactional communication into opportunities for deeper engagement.

Viber messages boast open rates as high as 90%, far surpassing traditional email marketing. Customers are more likely to notice and respond to a Viber message, especially when it’s relevant and timely.

E-commerce brands can showcase their products using high-quality images, GIFs, and clickable buttons. These interactive messages drive higher conversion rates and encourage immediate action.

With end-to-end encryption and verified business accounts, Viber offers a safe space for customer communication. The platform also displays a green checkmark next to verified businesses, increasing trust and reducing the likelihood of scams.

Compared to other customer support or marketing channels, Viber offers scalable pricing with a clear return on investment, especially when integrated with marketing automation platforms.

To fully leverage Viber messaging for business, e-commerce brands should consider integrating it across multiple touchpoints in the customer journey. For example:

Integration can be achieved through a messaging platform or CPaaS provider, which enables automation and synchronization with CRM systems and customer data.

Acquiring a new customer can cost five times more than retaining an existing one. Viber helps e-commerce brands retain customers by fostering ongoing conversations and offering personalized, value-driven content. Some retention tactics include:

The key is to avoid being overly promotional. Customers should feel like they’re receiving added value, not just another sales pitch.

As technology evolves, so will the capabilities of e-commerce messaging. In the near future, we can expect:

Viber messaging for business is more than just another communication tool, it’s a powerful driver of customer engagement, satisfaction, and loyalty. For e-commerce companies looking to improve performance, increase conversions, and build meaningful relationships, integrating Viber into your messaging strategy is a smart, forward-thinking move.

By combining rich media, real-time interaction, and trusted delivery, Viber is redefining how e-commerce brands connect with customers, not just to sell, but to serve, support, and retain.