Saturday, May 31, 2025

Egypt is set to redefine its travel and business landscape with the opening of the 25hours Hotel at Majid Al Futtaim’s Junction in West Cairo. This innovative development blends creative hotel design, flexible workspaces, and immersive hospitality, setting a new benchmark for modern urban destinations. The project promises to become a dynamic hub for business, culture, and tourism in Egypt.

Majid Al Futtaim is making a significant impact on the urban development of West Cairo through a new strategic collaboration with Ennismore, a fast-growing leader in lifestyle hospitality.This collaboration will Introduce Egypt’s inaugural 25hours Hotel at Junction, an innovative business and lifestyle hub created by Majid Al Futtaim.The launch of 25hours Hotel marks a significant milestone for both brands and establishes Junction as a dynamic destination where hospitality, business, and culture converge.

Renowned for its dynamic and whimsical hotel concepts, 25hours is set to bring a new era of creativity and innovation to West Cairo’s hospitality landscape. With its distinctive, eclectic interiors that tell a rich narrative and capture the essence of each location, the brand is poised to transform the guest experience. By seamlessly merging urban culture with immersive, design-centric spaces, 25hours will redefine how guests connect with their surroundings. This hotel will not only cater to travelers but also integrate seamlessly into the fabric of Junction, adding a bold cultural dimension to the district.

Strategically located at the heart of Junction, the 25hours Hotel will feature approximately 250 keys, combining traditional hotel rooms with 25hours Heimat branded residences. These residences offer residents a unique living concept that goes beyond conventional housing, creating a lifestyle that resonates with the brand’s ethos. Both guests and residents will enjoy an array of facilities, including three distinct dining venues, innovative coworking spaces, wellness and spa facilities, and versatile areas designed for meetings and events. This blend of amenities aims to foster a vibrant community and stimulate creativity within the precinct.

The 25hours Heimat residences elevate residential living by providing an unparalleled lifestyle experience. Residents will benefit from access to exclusive amenities managed by an on-site concierge and enhanced by Accor’s Ownership Benefits Programme. This arrangement offers a modern and flexible living environment, appealing to professionals and creatives who seek more than just a place to stay, but a home integrated with a vibrant cultural and social scene.

Originally founded in Germany, 25hours has quickly gained international acclaim for delivering immersive, experience-focused stays that capture the essence of each location. As part of Ennismore’s global collection of lifestyle brands, 25hours continues to expand, making this its first entry into the Egyptian market and signaling a commitment to growth in the region.

Junction itself is an ambitious project spanning over 129,000 square meters and combining business, retail, and lifestyle elements into a cohesive whole. This development includes 13 state-of-the-art office buildings, thoughtfully curated retail outlets, and an eclectic mix of food and beverage options, all designed with sustainability at their core. Junction aims to meet LEED Gold certification standards, showcasing Majid Al Futtaim’s dedication to environmentally responsible construction and operations.

With 97,000 square meters of flexible workspace, Junction caters to the evolving needs of modern enterprises. Its design encourages productivity and collaboration, featuring open and walkable public spaces that foster interaction and community. This thoughtful integration of commercial and lifestyle components makes Junction a pioneering model for future-ready urban districts.

Launched in April 2025, Junction plays a crucial role in Majid Al Futtaim’s expansion strategy in Egypt. The development seeks to nurture creativity and connection through its innovative infrastructure and amenities, serving as a hub where business professionals and cultural enthusiasts can thrive together. The addition of the 25hours Hotel enhances this vision by injecting fresh energy and distinctive character into the neighborhood.

Sustainability remains a central pillar throughout Junction’s design and operation. From energy-efficient buildings to green public spaces, the development reflects a commitment to creating a healthier urban environment. By achieving LEED Gold certification, Junction sets a benchmark for sustainable urban development in Cairo and beyond.

The arrival of the 25hours Hotel at Junction is set to transform the area into a landmark destination that blends hospitality with business and cultural engagement. Its presence will enrich the local ecosystem by attracting visitors, residents, and professionals who value creativity, community, and convenience.

Majid Al Futtaim and Ennismore’s partnership represents a forward-thinking approach to urban development, where lifestyle and business intersect seamlessly. This collaboration will not only elevate Cairo’s hospitality landscape but also inspire new ways of living and working in the city.

As the 25hours Hotel prepares to open its doors in West Cairo, it promises to become a vibrant hub for dynamic experiences, welcoming those who seek unique, design-driven hospitality combined with modern urban living. This initiative signals a new chapter for Egypt’s hospitality industry and underscores Majid Al Futtaim’s role as a leader in shaping the future of integrated business and lifestyle destinations.