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E-commerce platforms have 90 days to eradicate 'dark patterns' in India | MLex | Specialist news and analysis on legal risk and regulation

Published 15 hours ago1 minute read

By Freny Patel ( June 9, 2025, 07:21 GMT | Insight) -- Amazon, Walmart-owned Flipkart, Myntra, Meesho and a host of other e-commerce platforms across India have been handed a strict three-month deadline to eradicate "dark patterns" — deceptive design interfaces that manipulate consumer choices. The directive, issued by the Central Consumer Protection Authority on Saturday evening, mandates a self-audit by all platforms to identify and eliminate these unfair-trade practices, with the authority stressing the importance of building a "fair digital ecosystem" and consumer trust. Amazon, Walmart-owned Flipkart, Myntra, Meesho and a host of other e-commerce platforms across India have been handed a strict three-month deadline to eradicate "dark patterns" — deceptive design interfaces that manipulate consumer choices....

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